Description

Book Synopsis
Drawing upon interviews with key people in the World Rally Championship as well as trans-local ethnographic research, this book explores questions of commerciality and sporting identity, tackling the sport's controversial handling of the shift into 'the commercial age'. It is essential reading on combining sporting heritage and commercial progress.

Table of Contents
1. Introduction: The Paradox of Commercialisation 2. The Promotional Context 3. Imagining the Story 4. The Sense of Place in Rallying 5. The Spectator Culture of Rallying 6. The Legacy of WRC Cars 7. Heroes behind the Wheel 8. The WRC's Promotional Value

A Sociology of the World Rally Championship

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    A Hardback by Hans Erik Naess

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      Publisher: Palgrave MacMillan UK
      Publication Date: 9/19/2014 12:00:00 AM
      ISBN13: 9781137405432, 978-1137405432
      ISBN10: 1137405430
      Also in:
      Business, Finance & Law Hospitality and service industries Sport Motor rallying / rally driving

      Description

      Book Synopsis
      Drawing upon interviews with key people in the World Rally Championship as well as trans-local ethnographic research, this book explores questions of commerciality and sporting identity, tackling the sport's controversial handling of the shift into 'the commercial age'. It is essential reading on combining sporting heritage and commercial progress.

      Table of Contents
      1. Introduction: The Paradox of Commercialisation 2. The Promotional Context 3. Imagining the Story 4. The Sense of Place in Rallying 5. The Spectator Culture of Rallying 6. The Legacy of WRC Cars 7. Heroes behind the Wheel 8. The WRC's Promotional Value

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