Description
Book SynopsisProvides tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. Suitable for scientists, this book shows how it is possible for the discoveries that hibernate in lecture halls and academic journals to reach a broader audience in a way that is accurate and effective.
Trade ReviewThis is an invaluable guide for scientists seeking to learn how to better communicate with - and through - the media. The book gives the kind of insight into news operations that will allow researchers to better understand the process and to feel more comfortable talking with reporters. And the timing is just right - now more than ever we need an improved public understanding of science and the way it affects our lives. - Deborah Blum, 1992 Pulitzer Prize winner for beat reporting on primate research
Table of ContentsAcknowledgments
Introduction
Chapter 1. We Need to Talk
Chapter 2. Hope for the Best, Prepare for the Worst
Chapter 3. Why Reporters Do What They Do
Chapter 4. Do You Hear What You're Saying?
Chapter 5. Mastering the Interview
Chapter 6. A Reporter's Most Trusted Source: You
Chapter 7. Choosing the Right Communication Tools
Chapter 8. The Scientist as Celebrity and Activist
Notes
Resources
Index
