Description

Book Synopsis
This timely Research Agenda examines how Generative AI (GAI) is radically changing tourism and hospitality businesses and customer expectations. Expert contributors critically analyse the advantages and associated risks of using GAI across the industry and its impacts for consumers.

A Research Agenda for Using Generative AI in Tourism and Hospitality

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      Publisher: Edward Elgar Publishing
      Publication Date: 28/04/2026
      ISBN13: 9781035330300, 978-1035330300
      ISBN10:

      Description

      Book Synopsis
      This timely Research Agenda examines how Generative AI (GAI) is radically changing tourism and hospitality businesses and customer expectations. Expert contributors critically analyse the advantages and associated risks of using GAI across the industry and its impacts for consumers.

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