Description
Book SynopsisThis is your definitive guide to designing your social survey. It includes all the knowledge and skills you need to plan your survey with confidence and ease. Every step of survey design from developing your questions, to administering your survey and preparing your data for analysis, is explained in easy to follow language.
It features:
- Case studies demonstrating how effective surveys are conducted in real life
- Clear advice on how to design an ethical social survey
- Practical exercises to help you construct your survey
- Suggestions for further reading taken from cutting edge, multidisciplinary sources
The book also comes with a host of useful online resources, including templates and reflective questions, to help strengthen your understanding and apply your new found knowledge.
Trade ReviewThis book provides a comprehensive exploration of survey research, together with detailed and highly accessible guidance -- Daniel Eyers
Table of ContentsChapter 1 Surveys: data, uses, and contexts Chapter 2 Types of Surveys: Components and Limitations Chapter 3 Survey design and the research process Chapter 4 Concepts: what’s the big idea? Chapter 5 Dimensions, sub-dimensions, and indicators Chapter 6 Constructing survey questions Chapter 7 Conceptual models: mapping concepts and preparing for analysis Chapter 8 Survey administration Chapter 9 Survey design and data analysis: from questions to data and from plan to action Chapter 10 Pulling it all together: a survey design and survey research example
