Description
Book SynopsisA Practical Guide to Survey Questionnaire Design and Evaluation summarizes practical principles, guidelines, and best practices for developing and testing survey questionnaires driven and supported by theoretical and empirical research. It provides a broad overview of literature on questionnaire design, drawing on both theoretical and empirical research.
The book consists of three parts. The first covers the survey response process model, which will serve as the theoretical framework to establish the basic principles of writing different types of survey questions (attitudinal, behavioral, demographic and knowledge). The second part of the book will focuses on special topics such as sensitive questions, developing questionnaires for children, designing a paper survey, designing a web survey and optimizing for a mobile device, developing questionnaires for a multimode survey, and conducting surveys in multiple languages and cultures. The third part of the book will focus
