Description
Book SynopsisAnalyzing novels such as The Sheltering Sky, Fahrenheit 451, and Peyton Place, Evan Brier reveals how novelists and the book trade positioned their works as antidotes to mid-twentieth-century mass culture, even as new partnerships between publishers and mass-culture institutions contributed to the success of these writings.
Trade Review"
A Novel Marketplace will contribute significantly to the revision of our understanding of '50s fiction production in the United States. Evan Brier has written an impressive work to which readers will turn for much-needed elucidation and instruction on a topic that helps to galvanize the historical study of mid-twentieth-century fiction." * Gordon Hutner, University of Illinois at Urbana-Champaign *
Table of ContentsIntroduction: Selling the Novel in the Age of Mass Culture
Chapter 1. Constructing the Postwar Art Novel: The Making and Marketing of The Sheltering Sky
Chapter 2. The "Incalculable Value of Reading": Fahrenheit 451 and the Paperback Assault on Mass Culture
Chapter 3. Synergy and the Novelist: Simon & Schuster; Time, Inc.; and The Man in the Gray Flannel Suit
Chapter 4. From Novel to Blockbuster: Peyton Place and the Narrative of Cultural Decline
Chapter 5. 1959 and Beyond: Mergers, Acquisitions, and Norman Mailer
Epilogue: Novels Today: Oprah Winfrey, Jonathan Franzen, and the Long Tail
Notes
Works Cited
Index
Acknowledgments
