Description

Shortlisted for the Association of Dress Historians Book of the Year Award, 2024

In the first book to examine the role played by textile manufacturing in the development of fashion in Italy, A New History of Made in Italy' investigates Italy's transition from a country of dressmakers, tailors and small-scale couturiers in the early post-Second World War period to a major producer of ready-to-wear fashion in the 1980s. It takes the reader from Italy's first internationally attended fashion show in 1951 to Time magazine's Giorgio Armani April 1982 cover story, which signalled the fashion designer's international arrival, and Milan's presence as the capital of ready-to-wear.

Chapters focus on the material substance of Italian fashion textile looking at questions including the importance of manufacturing quality, design innovation, composition, production techniques, commerce and the role of textile on the country's overall fashion system. Through th

A New History of Made in Italy

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£29.68

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Paperback by Lucia Savi

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Shortlisted for the Association of Dress Historians Book of the Year Award, 2024In the first book to examine the role... Read more

    Publisher: Bloomsbury Publishing PLC
    Publication Date: 11/14/2024
    ISBN13: 9781350247796, 978-1350247796
    ISBN10: 1350247790

    Non Fiction , History , Non Fiction

    Description

    Shortlisted for the Association of Dress Historians Book of the Year Award, 2024

    In the first book to examine the role played by textile manufacturing in the development of fashion in Italy, A New History of Made in Italy' investigates Italy's transition from a country of dressmakers, tailors and small-scale couturiers in the early post-Second World War period to a major producer of ready-to-wear fashion in the 1980s. It takes the reader from Italy's first internationally attended fashion show in 1951 to Time magazine's Giorgio Armani April 1982 cover story, which signalled the fashion designer's international arrival, and Milan's presence as the capital of ready-to-wear.

    Chapters focus on the material substance of Italian fashion textile looking at questions including the importance of manufacturing quality, design innovation, composition, production techniques, commerce and the role of textile on the country's overall fashion system. Through th

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