Description
Book SynopsisShortlisted for the Association of Dress Historians Book of the Year Award, 2024
In the first book to examine the role played by textile manufacturing in the development of fashion in Italy, A New History of Made in Italy' investigates Italy's transition from a country of dressmakers, tailors and small-scale couturiers in the early post-Second World War period to a major producer of ready-to-wear fashion in the 1980s. It takes the reader from Italy's first internationally attended fashion show in 1951 to Time magazine's Giorgio Armani April 1982 cover story, which signalled the fashion designer's international arrival, and Milan's presence as the capital of ready-to-wear.
Chapters focus on the material substance of Italian fashion textile looking at questions including the importance of manufacturing quality, design innovation, composition, production techniques, commerce and the role of textile on the country's overall fashion system. Through th
