Description
Book SynopsisDespite many successes in the field of conservation, species extinction rates continue to climb and wild areas and habitats continue to be lost. Many look to more (or better) biology and ecology to solve the problem but the obstacles are not just scientific but political. To stop the 6th great extinction the conservation movement must become much stronger, more tenacious, and more effective. By learning from its own history and especially from the movements that abolished slavery, brought down apartheid, changed gender relations, and expanded democratic rights, conservationists can become more successful.
This book brings together in one place and in a highly usable format the lessons of those movements culled from practitioners and academic analysts.
Protecting Earth''s rich web of life, and our only known living companions in the universe, depends upon people caring enough to act. This book shows conservationists how to evoke the caring and action necessary to chan
Table of Contents
Acknowledgments vii
Introduction: hard times ix
Part 1 The Gauntlet: we have met the enemy and they are both us and them 1
1 Us 3
2 Them: inertia, inequality, and propaganda 13
3 Them: power 29
4 Why we act – from the double helix to world systems and sunspots 43
Part 2 Conservation as if life depended on it 91
5 The role of vision 97
Part 2A Forging the hammer 103
6 The centrality of mobilization to politics 105
7 From vision to goals 111
8 From goals to strategy: answering strategic questions 115
9 Who will do the heavy lifting: targets of mobilization 129
10 Understanding the targets of mobilization; and opponents 149
11 Messengers and channels for mobilization 175
12 Mobilization and messages 207
13 Message as story and symbol 237
14 Mobilization and action 261
15 Overarching tactical concerns 267
16 Monitoring and evaluation 275
Part 2B The care and maintenance of the hammer 279
17 Organization and identity 287
18 Organization, action, and ritual 305
19 Organization, efficacy, and repression 315
20 The life cycle of organizations 333
21 The need for many organizations 341
22 A final question 345
Bibliography 347
Index 373
