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Book Synopsis
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.

A New Brand World

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    £21.47

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    Order before 4pm tomorrow for delivery by Wed 17 Jun 2026.

    A Paperback by Scott Bedbury, Stephen Fenichell

    15 in stock


      View other formats and editions of A New Brand World by Scott Bedbury

      Publisher: Penguin Publishing Group
      Publication Date: 2/25/2003 12:00:00 AM
      ISBN13: 9780142001905, 978-0142001905
      ISBN10: 0142001902
      Also in:
      Sales and marketing

      Description

      Book Synopsis
      What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.

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