Description

Book Synopsis
Providing a completely new and fresh way of understanding the ANC by looking at the way the organisation has marketed itself and built up a distinctive brand, this book explores the development of the its political marketing strategy from 1955 to 2011.

Trade Review
"A major addition to our understanding of the ANC's history and more contemporary South African politics ... It is likely to prompt a major reassessment of the ANC's history and the formative ideas and events that have shaped its course." - Professor Tom Lodge

Table of Contents
The ANC and political marketing; Marketing liberation; The Freedom Charter; The liberatory moment, 1994; The making of economic policy; Spectacle and the 2009 election; Malema, Mangaung and the magic of marketing.

A kind of magic

    Product form

    £15.26

    Includes FREE delivery

    RRP £16.95 – you save £1.69 (9%)

    Order before 4pm today for delivery by Mon 10 Aug 2026.

    A Paperback / softback by Rushil Ranchod

    Out of stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of A kind of magic by Rushil Ranchod

      Publisher: Jacana Media (Pty) Ltd
      Publication Date: Publication Date: 13/11/2013
      ISBN13: 9781431408276, 978-1431408276
      ISBN10: 1431408271

      Description

      Book Synopsis
      Providing a completely new and fresh way of understanding the ANC by looking at the way the organisation has marketed itself and built up a distinctive brand, this book explores the development of the its political marketing strategy from 1955 to 2011.

      Trade Review
      "A major addition to our understanding of the ANC's history and more contemporary South African politics ... It is likely to prompt a major reassessment of the ANC's history and the formative ideas and events that have shaped its course." - Professor Tom Lodge

      Table of Contents
      The ANC and political marketing; Marketing liberation; The Freedom Charter; The liberatory moment, 1994; The making of economic policy; Spectacle and the 2009 election; Malema, Mangaung and the magic of marketing.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account