Description
Book SynopsisTransform fundraising events into long-term revenue with expert auction advice A Higher Bid is the nonprofit school and organization guide to planning and executing more exciting, more lucrative special event fundraisers. In this book, award-winning consultant, fundraiser, speaker, and professional auctioneer Kathy Kingston shares her proprietary and proven approaches to audience development, board empowerment, leadership succession, guest cultivation and engagement, and donor development. You''ll learn how live auctions, special appeals, innovative icebreakers, silent auctions, and new technologies can help increase revenue, and how to execute these events in a way that translates to a stronger donor base for long-term giving. Kingston describes how to match the guest list and catalog for better results, and reveals the strategies professional auctioneers use to curate the right auction items and discover the right people to generate optimum revenue and engage donors
Table of Contents
Foreword xvii
Introduction xix
Section I Strategic Benefit Auctions: The New Catalyst for Philanthropy
1 The Shift: Event Transaction to Philanthropic Transformation 3
2 Bid High and Prosper: Are Auctions Right for You? 16
3 Energize and Empower Your Board and Team 33
4 Make Your Auctioneer Your Quarterback 47
Section II Designing Strategic Benefit Auctions
5 Attract the Right People First 71
6 Procure Incredible Auction Items 87
7 Make Your Show Flow 104
8 Communicate Donor Impact 124
9 Measure Impact 142
10 Leverage New Technology 155
Section III Conducting Strategic Benefit Auctions for Donors and Dollars
11 Optimize Silent Auctions for Loud Results 169
12 Maximize the True Worth of Your Live Auction 183
13 Ignite Generosity with Fund-a-Need Special Appeals 196
14 Add Strategic Income Streams (…and Fun) 211
Section IV Leveraging Strategic Benefit Auctions
15 Keep the Money Flowing 225
Acknowledgments 238
Resources 240
References 243
A Final Call: Giving Back and Passing Forward 245
Index 247
