Description

Book Synopsis
A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.

Trade Review
a very helpful reference work for the marketing practitioner and student * Stuart Hannabuss, Reference Reviews *

Table of Contents
INTRODUCTION TO THE FOURTH EDITION; ACKNOWLEDGEMENTS; DEDICATION; A DICTIONARY OF MARKETING; APPENDICES

A Dictionary of Marketing

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Order before 4pm today for delivery by Wed 17 Dec 2025.

A Paperback / softback by Charles Doyle

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    View other formats and editions of A Dictionary of Marketing by Charles Doyle

    Publisher: Oxford University Press
    Publication Date: 28/04/2016
    ISBN13: 9780198736424, 978-0198736424
    ISBN10: 0198736428
    Also in:
    Advertising Market research Encyclopaedias and reference works

    Description

    Book Synopsis
    A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.

    Trade Review
    a very helpful reference work for the marketing practitioner and student * Stuart Hannabuss, Reference Reviews *

    Table of Contents
    INTRODUCTION TO THE FOURTH EDITION; ACKNOWLEDGEMENTS; DEDICATION; A DICTIONARY OF MARKETING; APPENDICES

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