Description

Book Synopsis
A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.

Trade Review
a very helpful reference work for the marketing practitioner and student * Stuart Hannabuss, Reference Reviews *

Table of Contents
INTRODUCTION TO THE FOURTH EDITION; ACKNOWLEDGEMENTS; DEDICATION; A DICTIONARY OF MARKETING; APPENDICES

A Dictionary of Marketing

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    Order before 4pm today for delivery by Tue 16 Jun 2026.

    A Paperback / softback by Charles Doyle

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      Publisher: Oxford University Press
      Publication Date: 28/04/2016
      ISBN13: 9780198736424, 978-0198736424
      ISBN10: 0198736428
      Also in:
      Business, Finance & Law Advertising Market research Dictionaries, Reference & Language Encyclopaedias and reference works

      Description

      Book Synopsis
      A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.

      Trade Review
      a very helpful reference work for the marketing practitioner and student * Stuart Hannabuss, Reference Reviews *

      Table of Contents
      INTRODUCTION TO THE FOURTH EDITION; ACKNOWLEDGEMENTS; DEDICATION; A DICTIONARY OF MARKETING; APPENDICES

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