Description

Book Synopsis
A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.

Trade Review
a very helpful reference work for the marketing practitioner and student * Stuart Hannabuss, Reference Reviews *

Table of Contents
INTRODUCTION TO THE FOURTH EDITION; ACKNOWLEDGEMENTS; DEDICATION; A DICTIONARY OF MARKETING; APPENDICES

A Dictionary of Marketing

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    A Paperback / softback by Charles Doyle

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      Book details

      Published 28 April 2016
      ISBN-13 9780198736424
      978-0198736424
      ISBN-10 0198736428

      Description

      Book Synopsis
      A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.

      Trade Review
      a very helpful reference work for the marketing practitioner and student * Stuart Hannabuss, Reference Reviews *

      Table of Contents
      INTRODUCTION TO THE FOURTH EDITION; ACKNOWLEDGEMENTS; DEDICATION; A DICTIONARY OF MARKETING; APPENDICES

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