Description
Book SynopsisThis textbook looks at decisions how we make them, and what makes them good or bad. In this bestselling introduction, Erik Angner clearly lays out the theory of behavioral economics and explains the intuitions behind it. The book offers a rich tapestry of examples, exercises, and problems drawn from fields such as economics, management, marketing, political science, and public policy. It shows how to apply the principles of behavioral economics to improve your life and work and to make the world a better place to boot. No advanced mathematics is required. This is an ideal textbook for students coming to behavioral economics from various fields. It can be used on its own in introductory courses, or in combination with other texts at advanced undergraduate and postgraduate levels. It is equally suitable for general readers who have been captivated by popular-science books on behavioral economics and want to know more about this intriguing subject. New to this Edition:- An updated c
Trade ReviewThis is an exceptionally clear guide to the alternative ways economists can approach decision-making and choice. It presents a thorough introduction to both standard and behavioural theories of decision-making, equipping readers to understand the issues raised by ‘nudge' policies as opposed to their more conventional alternatives. * Diane Coyle, University of Cambridge, UK *
Erik Angner has written a wonderful introductory overview of behavioral economics. This book has a unique balance between accessibility and precision, which enhances a good understanding of the key concepts in behavioral economics. It has a concise style with many examples and exercises, and thereby is a great book for teachers and students. * Kirsten Rohde, Erasmus University Rotterdam, The Netherlands *
This text combines a succinct yet rigorous outline of standard choice theory with a lively and engaging discussion of many key findings and concepts of behavioral economics. I especially welcome its discussion of how these insights may be used (and abused) in government and business alike. * Stephen L. Cheung, University of Sydney, Australia *
Table of Contents1 Introduction PART I CHOICE UNDER CERTAINTY 2 Rational Choice Under Certainty 3 Decision-making Under Certainty PART II JUDGMENT UNDER RISK AND UNCERTAINTY 4 Probability Judgment 5 Judgment Under Risk and Uncertainty PART III CHOICE UNDER RISK AND UNCERTAINTY 6 Rational Choice Under Risk and Uncertainty 7 Decision-Making under Risk and Uncertainty PART IV INTERTEMPORAL CHOICE 8 The Discounted Utility Model 9 Intertemporal Choice PART V STRATEGIC INTERACTION 10 Analytical Game Theory 11 Behavioral Game Theory PART VI CONCLUDING REMARKS 12 Behavioral Policy 13 General Discussion.
