Description

Book Synopsis

This book gives an overview of the development, significance, and impact of radio as a medium of mass communication in modern society. It provides a thorough understanding of the various wings and functionaries of the radio industry.

The book also covers aspects of commercial radio, the basics of understanding the pulse of radio listeners, formatting radio programming, making an effective sales pitch and producing great commercials to exhaustive advice on presenting a show, appearing for interviews, and public speaking. It also gives insight into the changes brought in by technology in terms of traditional radio broadcasts, such as digital radio, highlighting its advancements in audio quality and the diversity of programming options available, and satellite radio, subscription-based services, and exclusive access to specialised programming.

An outcome of the author's vast experience of working as a radio jockey and programme manager for over 17 years, his book will be an

A Career in Radio

    Product form

    A Paperback by Sayed Mohammad Amir

    £36.99

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    Order before 4pm tomorrow for delivery by Thu 3 Sep 2026.

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      Book details

      Publisher Taylor & Francis
      Imprint Taylor & Francis Ltd
      Published 1/20/2024
      ISBN-13 9781032573236
      978-1032573236
      ISBN-10 1032573236
      Also in:
      Entertainment Radio / podcasts

      Description

      Book Synopsis

      This book gives an overview of the development, significance, and impact of radio as a medium of mass communication in modern society. It provides a thorough understanding of the various wings and functionaries of the radio industry.

      The book also covers aspects of commercial radio, the basics of understanding the pulse of radio listeners, formatting radio programming, making an effective sales pitch and producing great commercials to exhaustive advice on presenting a show, appearing for interviews, and public speaking. It also gives insight into the changes brought in by technology in terms of traditional radio broadcasts, such as digital radio, highlighting its advancements in audio quality and the diversity of programming options available, and satellite radio, subscription-based services, and exclusive access to specialised programming.

      An outcome of the author's vast experience of working as a radio jockey and programme manager for over 17 years, his book will be an

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