Description

What do great enterprises have in common? What sort of person starts them? A single idea can help you find the next big thing, but it takes time to trawl through hundreds of business books to find inspiration.

With insightful commentaries on the landmark writings of old and new, 50 Business Classics presents the great entrepreneur stories, the best management thinking and the proven ideas on strategy, innovation and marketing - in one volume.

50 Business Classics presents the key ideas from classic texts such as My Years with General Motors and Michael Gerber's The E-Myth Revisited to contemporary business lessons from the rise of tech giants like Google, Apple and Amazon. It contains revealing biographies of luminaries like Steve Jobs and Warren Buffett, as well as lesser-known stories including creation of publishing giant Penguin and Chinese behemoth Alibaba.

Here you'll find the texts and ideas that matter in:
· Entrepreneurship
· Leadership
· Management
· Strategy
· Business history
· Personal development
· Technology and innovation

Summarising the smartest thinking for today's professional success, 50 Business Classics provides inspiration and insights for entrepreneurs, executives and students of business and management alike.

50 Business Classics: Your shortcut to the most important ideas on innovation, management, and strategy

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£14.99

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Usually despatched within 3 days
Paperback / softback by Tom Butler-Bowdon

1 in stock

Short Description:

What do great enterprises have in common? What sort of person starts them? A single idea can help you find... Read more

    Publisher: John Murray Press
    Publication Date: 05/04/2018
    ISBN13: 9781857886757, 978-1857886757
    ISBN10: 1857886755

    Number of Pages: 400

    Non Fiction , Business, Finance & Law

    Description

    What do great enterprises have in common? What sort of person starts them? A single idea can help you find the next big thing, but it takes time to trawl through hundreds of business books to find inspiration.

    With insightful commentaries on the landmark writings of old and new, 50 Business Classics presents the great entrepreneur stories, the best management thinking and the proven ideas on strategy, innovation and marketing - in one volume.

    50 Business Classics presents the key ideas from classic texts such as My Years with General Motors and Michael Gerber's The E-Myth Revisited to contemporary business lessons from the rise of tech giants like Google, Apple and Amazon. It contains revealing biographies of luminaries like Steve Jobs and Warren Buffett, as well as lesser-known stories including creation of publishing giant Penguin and Chinese behemoth Alibaba.

    Here you'll find the texts and ideas that matter in:
    · Entrepreneurship
    · Leadership
    · Management
    · Strategy
    · Business history
    · Personal development
    · Technology and innovation

    Summarising the smartest thinking for today's professional success, 50 Business Classics provides inspiration and insights for entrepreneurs, executives and students of business and management alike.

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