Description
Book SynopsisGlobal warming, environmental degradation, the rapid pace of technological innovation, and the economic stresses of globalization give rise to much speculation about the future. How will these dynamic factors affect society in the coming decades? In this dystopian novel, environmental expert Peter Seidel has created a stark and haunting vision of a world on the near horizon. Carl is a small-town midwestern businessman who is accidentally put into a coma when he receives an inadequately tested vaccine. When he finally regains consciousness, he discovers that it is the year 2045 and his unusual medical story and recovery have turned him into an international celebrity. As he visits family and friends, he finds out that almost everything has gone wrong and the family business he ran thirty-five years ago has disappeared. Carl's fame lands him a job on a seemingly idyllic tropical island with one of the eight giant international corporations that own almost everything. His job is to help promote a soft drink. He is overwhelmed by the unbounded luxury he finds on the island. But he learns that the ethical standards in this strange place are only a front. During a business trip, he discovers something that horrifies him and turns him in a new direction, one beset with life-threatening dangers. Seidel skillfully projects a wide range of current trends into a believable and disturbing near-term future scenario.
Trade Review"This novel sparks readers to envision the outcomes of our current levels of resource use, and to effect positive change before it is too late." -- Footprint Network News, the Global Footprint newsletter, Issue 20, August 8, 2009
