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Book Synopsis
The 1950s was the first decade when American fashion became truly American. The United States had always relied on Europe for its style leads, but during World War II, when necessity became the mother of invention, the country had to find its own way. American designers looked to what American women needed and found new inspirations for American fashion design. Sportswear became a strength, but not at the expense of elegance. Easy wear materials were borrowed for producing more formal clothes, and versatile separates and adaptable dress and jacket suits became hallmarks of American style. This book follows the American fashion industry, from New York''s 7th Avenue to the beaches of California in search of the clothes that designed 1950s American fashion.

1950s American Fashion Shire Library USA

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A Paperback by Jonathan Walford

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    View other formats and editions of 1950s American Fashion Shire Library USA by Jonathan Walford

    Publisher: Bloomsbury Publishing PLC
    Publication Date: 10/10/2012 12:00:00 AM
    ISBN13: 9780747811640, 978-0747811640
    ISBN10: 0747811644
    Also in:
    History of art Nostalgia: general

    Description

    Book Synopsis
    The 1950s was the first decade when American fashion became truly American. The United States had always relied on Europe for its style leads, but during World War II, when necessity became the mother of invention, the country had to find its own way. American designers looked to what American women needed and found new inspirations for American fashion design. Sportswear became a strength, but not at the expense of elegance. Easy wear materials were borrowed for producing more formal clothes, and versatile separates and adaptable dress and jacket suits became hallmarks of American style. This book follows the American fashion industry, from New York''s 7th Avenue to the beaches of California in search of the clothes that designed 1950s American fashion.

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