Search results for ""Brad Hughes" "Maximum Impact""

Book SynopsisMaximum Impact is an affirmation of the importance of communication by America's local boards of education and superintendents. The book is based on principles developed in our professional roles as authors, a district superintendent, educational researcher, broadcast journalist, public affairs and social media director and government spokesperson. Each chapter - highlighting critical aspects of team communication by boards of education and the superintendent - is grounded in our work and experience. Our belief in communication as a tool for district transformation leads us to focus on dynamics between school leaders and the need to deploy a strategic communication strategy, a first book in today's literature. We endeavor to help boards of education and superintendents - aspiring, novice or veteran to recognize the vital nature of communication in the governance and leadership of public education, now and in the future. With the call for more transparency in government, including pTable of ContentsForewordOpening TestimonialIntroductionChapter 1: Communicating as a Purpose-Driven TeamChapter 2: The Importance of ‘We” not “Me”Chapter 3: Communicating When Leaders DifferChapter 4: Board Meetings and MessagesChapter 5: An Informed School Family can be an Engaged School FamilyChapter 6: Two-way Communicating Via the News Media Chapter 7: Know when to Talk and Know when to hold BackChapter 8: Learning and Practicing the Art of Listening Chapter 9: Social Speaking – Online Engagement MattersChapter 10: Putting the Forward Focus on GrowthChapter 11: Building – and Maintaining – Support for SchoolsChapter 12: Success: See It, Speak ItChapter 13: Communicating in a Timely Manner in Calm and in CrisisChapter 14: Mistakes Happen and How We Acknowledge Them MattersChapter 15: Crafting a Year-round Schedule to Communicate School SuccessConclusion: A Final ThoughtAfterword

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Book SynopsisMaximum Impact is an affirmation of the importance of communication by America's local boards of education and superintendents. The book is based on principles developed in our professional roles as authors, a district superintendent, educational researcher, broadcast journalist, public affairs and social media director and government spokesperson. Each chapter - highlighting critical aspects of team communication by boards of education and the superintendent - is grounded in our work and experience. Our belief in communication as a tool for district transformation leads us to focus on dynamics between school leaders and the need to deploy a strategic communication strategy, a first book in today's literature. We endeavor to help boards of education and superintendents - aspiring, novice or veteran to recognize the vital nature of communication in the governance and leadership of public education, now and in the future. With the call for more transparency in government, including pTable of ContentsForewordOpening TestimonialIntroductionChapter 1: Communicating as a Purpose-Driven TeamChapter 2: The Importance of ‘We” not “Me”Chapter 3: Communicating When Leaders DifferChapter 4: Board Meetings and MessagesChapter 5: An Informed School Family can be an Engaged School FamilyChapter 6: Two-way Communicating Via the News Media Chapter 7: Know when to Talk and Know when to hold BackChapter 8: Learning and Practicing the Art of Listening Chapter 9: Social Speaking – Online Engagement MattersChapter 10: Putting the Forward Focus on GrowthChapter 11: Building – and Maintaining – Support for SchoolsChapter 12: Success: See It, Speak ItChapter 13: Communicating in a Timely Manner in Calm and in CrisisChapter 14: Mistakes Happen and How We Acknowledge Them MattersChapter 15: Crafting a Year-round Schedule to Communicate School SuccessConclusion: A Final ThoughtAfterword

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