{"product_id":"ysize-your-business-9780470505564","title":"YSize Your Business","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIn today''s economy, maximizing the performance of every employee is critical to business survival and growth. Gen Ysometimes called Millennialsprovides an enticing opportunity for employers to increase their short-term profitability and create a long-term competitive advantage. Almost 80 million strong, Gen Y is the fastest growing segment in the US workforceand now comprises the entire 18 to 32 demographic. Along with their ever-present cell phone and occasional backpack, Gen Y brings tremendous potential and timely skills to the workplace (just ask, they'll tell you). However, Gen Y can be notoriously difficult to attract, retain, motivate, and develop. Gen Y''s new approach to work makes them a growing challenge or strategic opportunitydepending entirely on how you choose to employ them.  \u003cp\u003eIn \u003ci\u003eY-Size Your Business\u003c\/i\u003e, Jason Ryan Dorsey, The Gen Y Guy, presents a step-by-step methodology for best employing Gen Y without investing a lot of time or money. A member of Gen Y himsel\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eChapter 1 Hiring Gen Y Makes Dollars and Sense 1\u003c\/p\u003e \u003cp\u003eChapter 2 Behind the Scenes (and Screen Names) with Gen Y 13\u003c\/p\u003e \u003cp\u003eChapter 3 Four Generations, One Workplace, Lots of Issues 29\u003c\/p\u003e \u003cp\u003eChapter 4 An Overview on How to Y-Size Your Business 43\u003c\/p\u003e \u003cp\u003eChapter 5 What Gen Y Really Looks for in a Job 55\u003c\/p\u003e \u003cp\u003eChapter 6 Attract Quality Gen Y Employees Faster than Free Pizza at 2 am 65\u003c\/p\u003e \u003cp\u003eChapter 7 Day One Is All-Important 81\u003c\/p\u003e \u003cp\u003eChapter 8 Orientation: Confirming Our Fit within Your Culture 91\u003c\/p\u003e \u003cp\u003eChapter 9 Keep Gen Y Engaged @ Work 105\u003c\/p\u003e \u003cp\u003eChapter 10 Develop Gen Y Talent by Making “Good Enough” Unacceptable 121\u003c\/p\u003e \u003cp\u003eChapter 11 Professionalism Is More than Bling 139\u003c\/p\u003e \u003cp\u003eChapter 12 Motivate Gen Y by NOT Giving Us a Trophy 155\u003c\/p\u003e \u003cp\u003eChapter 13 Retain Gen Y—and Our Enthusiasm 171\u003c\/p\u003e \u003cp\u003eChapter 14 Lead Me to Loyalty 189\u003c\/p\u003e \u003cp\u003eChapter 15 Build a Talent Pipeline Like American Idol 207\u003c\/p\u003e \u003cp\u003eA Call to Action: Why Reach Out to Gen Y—Your Legacy and Opportunity 217\u003c\/p\u003e \u003cp\u003eAcknowledgments 221\u003c\/p\u003e \u003cp\u003eAbout the Author 223\u003c\/p\u003e \u003cp\u003eIndex 225\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402347979095,"sku":"9780470505564","price":17.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470505564.jpg?v=1730480136","url":"https:\/\/bookcurl.com\/products\/ysize-your-business-9780470505564","provider":"Book Curl","version":"1.0","type":"link"}