{"product_id":"youtube-and-video-marketing-9780470945018","title":"YouTube and Video Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eFully updated with new information, including the latest changes to YouTube!\u003c\/b\u003e  \u003cp\u003eIf you''re a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You''ll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eShows you how to successfully develop, implement, and measure a successful video marketing strategy\u003c\/li\u003e \u003cli\u003eWritten in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks\u003c\/li\u003e \u003cli\u003eThoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more\u003c\/li\u003e \u003cli\u003eCovers optimiza\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword xv  \u003cp\u003eIntroduction xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 A Short History of YouTube 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLife before YouTube 2\u003c\/p\u003e \u003cp\u003e2005–2006: Early Days 3\u003c\/p\u003e \u003cp\u003e2007–2008: Middle Years 10\u003c\/p\u003e \u003cp\u003e2009–2010: Coming of Age 20\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Map Out Your Video Marketing Strategy 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFour \u003ci\u003eP\u003c\/i\u003es vs. Five \u003ci\u003eW\u003c\/i\u003es and an \u003ci\u003eH\u003c\/i\u003e 28\u003c\/p\u003e \u003cp\u003eWhat Types of Video Content Do They Watch? 42\u003c\/p\u003e \u003cp\u003eWhere and When Do They Discover New Videos? 47\u003c\/p\u003e \u003cp\u003eWhen and Where Do They Share New Videos? 49\u003c\/p\u003e \u003cp\u003eWhy Don’t More New Videos Go Viral? 52\u003c\/p\u003e \u003cp\u003eHow Do YouTube and Video Marketing Work? 57\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Month 1: Make Videos Worth Watching 63\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHappy Tree #3,079 64\u003c\/p\u003e \u003cp\u003eWeek 1: Get Ready to Shoot 65\u003c\/p\u003e \u003cp\u003eWeek 2: Learn Video Production Basics 74\u003c\/p\u003e \u003cp\u003eWeek 3: Get Advanced Video Production Tips 83\u003c\/p\u003e \u003cp\u003eWeek 4: Evaluate Video Advertising Options 91\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Month 2: Create Content Worth Sharing 103\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearn the Lesson of \"The Last Lecture\" 104\u003c\/p\u003e \u003cp\u003eWeek 1: Watch YouTube Award Winners 107\u003c\/p\u003e \u003cp\u003eWeek 2: Explore Popular YouTube Videos 117\u003c\/p\u003e \u003cp\u003eWeek 3: Examine Contagious Viral Ads 133\u003c\/p\u003e \u003cp\u003eWeek 4: Observe Top Viral Videos 147\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Month 3: Customize Your YouTube Channel 163\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCenter vs. Circumference 164\u003c\/p\u003e \u003cp\u003eWeek 1: Set Up a YouTube Channel 165\u003c\/p\u003e \u003cp\u003eWeek 2: Become a YouTube Partner 174\u003c\/p\u003e \u003cp\u003eWeek 3: Create a YouTube Brand Channel 184\u003c\/p\u003e \u003cp\u003eWeek 4: Stream Live Content on YouTube 196\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Month 4: Explore YouTube Alternatives 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Northwest Passage 204\u003c\/p\u003e \u003cp\u003eWeek 1: Explore Other Video Sites 205\u003c\/p\u003e \u003cp\u003eWeek 2: Survey Video Hosting Services 213\u003c\/p\u003e \u003cp\u003eWeek 3: Look at Online Video Platforms 222\u003c\/p\u003e \u003cp\u003eWeek 4: Investigate Video Ad Networks 232\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Month 5: Optimize Video for YouTube 239\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is Video Optimization? 240\u003c\/p\u003e \u003cp\u003eWeek 1: Research Keywords . 241\u003c\/p\u003e \u003cp\u003eWeek 2: Optimize Video Watch Pages 249\u003c\/p\u003e \u003cp\u003eWeek 3: Optimize Your Brand Channel 258\u003c\/p\u003e \u003cp\u003eWeek 4: Optimize Video for the Web 267\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Month 6: Engage the YouTube Community 277\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePaul Revere's Ride 278\u003c\/p\u003e \u003cp\u003eWeek 1: Become a Member of the YouTube Community 281\u003c\/p\u003e \u003cp\u003eWeek 2: Learn the Secrets of YouTube Success 292\u003c\/p\u003e \u003cp\u003eWeek 3: Build Buzz Beyond YouTube 301\u003c\/p\u003e \u003cp\u003eWeek 4: Watch Online Video Case Studies 310\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Month 7: Trust but Verify YouTube Insight 325\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Map Room 326\u003c\/p\u003e \u003cp\u003eWeek 1: Trust YouTube Insight 328\u003c\/p\u003e \u003cp\u003eWeek 2: Verify with TubeMogul 338\u003c\/p\u003e \u003cp\u003eWeek 3: Verify with Google Analytics 348\u003c\/p\u003e \u003cp\u003eWeek 4: Master Web Analytics 2.0 357\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Study YouTube Success Stories 367\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Story behind the Story 368\u003c\/p\u003e \u003cp\u003eDeliver 700 Percent Increase in Sales: Will It Blend? 369\u003c\/p\u003e \u003cp\u003eWin the Presidency of the United States: Barack Obama 378\u003c\/p\u003e \u003cp\u003eIncrease Sales of DVDs 23,000 Percent: Monty Python 393\u003c\/p\u003e \u003cp\u003eGenerate $2.1 million in Sales: PiperSport Launch 399\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 A Quick Look at the Future 409\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"It's Never the Same! It's Always Bizarre!\" 410\u003c\/p\u003e \u003cp\u003eLook at What Has Changed in the Past Year 411\u003c\/p\u003e \u003cp\u003eStay on Top of the Latest Trends 424\u003c\/p\u003e \u003cp\u003ePlay by the New Rules of YouTube Marketing . 435\u003c\/p\u003e \u003cp\u003e\"Hit 'em Where They Ain't\" 452\u003c\/p\u003e \u003cp\u003eIndex 457\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49525397553495,"sku":"9780470945018","price":21.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470945018.jpg?v=1731860358","url":"https:\/\/bookcurl.com\/products\/youtube-and-video-marketing-9780470945018","provider":"Book Curl","version":"1.0","type":"link"}