{"product_id":"yours-mine-and-ours-9780470126400","title":"Yours Mine and Ours","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003ePRAISE FOR Yours, Mine \u0026amp; Ours: Creating a Compelling Donor Experience\u003cbr\u003e \u003cbr\u003e Using the principles penned in this book, Barry McLeish has helped our nonprofit grow its customer base 400% with plans to double it yet again approved by our board. The creation of a compelling donor experience has increased gifts 1,000%.\u003cbr\u003e --Ron Ward\u003cbr\u003e Executive Director\u003cbr\u003e Camp Berea\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e Nonprofits face constant pressure from a public scrutinizing our every move, demanding more service for less cost. Into this perfect storm, Barry McLeish has cast a lifeline. He has given us the power to discern snake oil from salve and to craft custom strategies for our unique organizations. Those who survive the future shakeout and fragmentation of our industry will owe an eternal debt of gratitude to the likes of Barry McLeish and his tribe.\u003cbr\u003e --Tony Lee\u003cbr\u003e Associate Director of Development\u003cbr\u003e Habitat for Humanity\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e Becoming more donor-centric is not a choice--\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"This is a most fascinating and fast-paced read. More than this, it is eye-opening and definitely \"of the moment\". Mr. McLeish's book should serve as a compass for nonprofits sailing into a new era of undulating philanthropic currents..\" (\u003ci\u003eEstate Planning\u003c\/i\u003e, 2\/08)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface viii\u003c\/p\u003e \u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xxvii\u003c\/p\u003e \u003cp\u003eCHAPTER 1 Redefining Boundaries 1\u003c\/p\u003e \u003cp\u003eCHAPTER 2 The Need for a New Mind-Set 25\u003c\/p\u003e \u003cp\u003eCHAPTER 3 The Tip of the Iceberg 49\u003c\/p\u003e \u003cp\u003eCHAPTER 4 Doing What Matters for Customers, Donors, and Volunteers 75\u003c\/p\u003e \u003cp\u003eCHAPTER 5 The Mind of the Nonprofit Strategist 97\u003c\/p\u003e \u003cp\u003eCHAPTER 6 Five Critical Issues: First, Know Where You Are Going; Second, Know How You Are  Going to Get There 117\u003c\/p\u003e \u003cp\u003eCHAPTER 7 Integration and Communication: Issues Three and Four Continued 143\u003c\/p\u003e \u003cp\u003eCHAPTER 8 The Fifth Issue: Creating the Cultural Tapestry 167\u003c\/p\u003e \u003cp\u003eAfterword 191\u003c\/p\u003e \u003cp\u003eIndex 193\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402292404567,"sku":"9780470126400","price":22.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470126400.jpg?v=1730479966","url":"https:\/\/bookcurl.com\/products\/yours-mine-and-ours-9780470126400","provider":"Book Curl","version":"1.0","type":"link"}