{"product_id":"yours-for-the-asking-9780470505533","title":"Yours for the Asking","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003ePraise for \u003ci\u003eYours for the Asking: An Indispensable Guide to Fundraising and Management\u003c\/i\u003e\u003c\/b\u003e  \u003cp\u003eReynold Levy is a master at persuading people to give moneylots of moneyto worthy causes. Now he shares his wisdom with us alland at a bargain price!\u003cbr\u003e \u003cb\u003eTom Brokaw\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRen Levy is the master of his trade. He can squeeze big dollars out of a stone and he tells here just how to do it. Anyone raising money for a good cause must read this book!\u003cbr\u003e \u003cb\u003eJohn C. Whitehead\u003c\/b\u003e, former Co-Chairman and Senior Partner of Goldman Sachs and former United States Deputy Secretary of State\u003c\/p\u003e \u003cp\u003eRen Levy has written the definitive handbook on fundraising. It should be required reading for boards of directors and senior staff of nonprofit organizations. The lessons learned from Ren''s broad experience are equally relevant to corporate executives as they endeavor to establish and strengthen customer relationships.\u003cbr\u003e \u003cb\u003eIndra Nooyi\u003c\/b\u003e, Chairman and CEO, PepsiCo\u003c\/p\u003e \u003cp\u003eI have raised\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Reynold Levy offers a straightforward, on-target approach to virtually every fundraising concern, including those experienced in tough economic times.\" (\u003ci\u003eArts Management\u003c\/i\u003e, Jan-Feb 2009)  \u003c\/p\u003e\u003cp\u003e\"Most fundraisers are uncomfortable asking for money, despite the fact that they are soliciting funds for worthy causes. However, author Reynold Levy makes the case that not only do individuals, corporations and foundations give money to organizations and causes they care about, they do so because they are asked. In addition, despite the current economic crisis, Americans continue to enjoy staggering wealth, and the wealthy can comfortably increase the amount they now give to charity without depriving themselves. All it takes is a disciplined and creative approach to soliciting those funds. This book shows you how.\" (\u003ci\u003eCausePlanet.org\u003c\/i\u003e; 11\/08)\u003c\/p\u003e \u003cp\u003e\"Reynold Levy, could not have predicted the economic climate into which his new book would land. But \"Yours for the Asking\" now seems eerily prescient - particularly which chapters like \"Fund-Raising in Stormy Weather\" and \"Overcoming Economic Bad News and Psychological Resistance\". Regarding tough times, Mr. Levy asserts in the book that affluent people donate more from their assets than their income, leaving their contributions less vulnerable to a downturn.\" Moreover, worthy causes remain worthy, Mr. Levy said in an interview, no matter what the current state of world.\" (\u003ci\u003eThe New York Times\u003c\/i\u003e; 11\/11\/08)\u003c\/p\u003e \u003cp\u003e\"Reynold Levy, a veteran fund raiser and former grant maker whose new book is called \u003ci\u003eYours for the Asking\u003c\/i\u003e, argues that even in a troubled economy, a lot of people still have the resources to give generously…. His new guide seeks to reverse their discomfort and create an army of solicitors with the gumption to go after the stockpiles of money that Mr. Levy says are readily available.\" (\u003ci\u003eThe Chronicle of Philanthropy\u003c\/i\u003e, November 27, 2008)\u003c\/p\u003e \u003cp\u003e\"The real value of Levy's work lies in his ability to demystify the process of fund-raising and his personal touch that will appeal to those seeking funding…\" (\u003ci\u003eLibrary Journal XpressReviews\u003c\/i\u003e, 10\/7\/08)\u003c\/p\u003e \u003cp\u003e“…I found Levy's stories, suggestions, tips, and philosophy completely applicable to any nonprofit, large or small, high flying or grassroots. What did I like most about Levy's book? It is hard to pick out just a few favorite parts, but I read with fascination about how a fabulous event was put together; welcomed Levy's thoughts about the worth of soliciting the small businesses that surround one's organization; and appreciated his thoughts about e-philanthropy.” (\u003ci\u003eAbout.com\u003c\/i\u003e, 9\/19\/08)\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003eAbout the Author xxi\u003c\/p\u003e \u003cp\u003eIntroduction xxiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFundraising: A Call to Alms, a Call to Action 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAmerica’s Charitable Potential 6\u003c\/p\u003e \u003cp\u003eActivating Philanthropy: The 92nd Street Y 9\u003c\/p\u003e \u003cp\u003eGalvanizing Giving: The International Rescue Committee 10\u003c\/p\u003e \u003cp\u003eFundraising on Steroids: Lincoln Center 11\u003c\/p\u003e \u003cp\u003eA Call to Alms, A Call to Action 15\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 2\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSoliciting Individual Prospects 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAmerica’s Astonishing Affluence 19\u003c\/p\u003e \u003cp\u003eTrustee Engagement and Support 23\u003c\/p\u003e \u003cp\u003eVolunteer Service: Beyond the Board 29\u003c\/p\u003e \u003cp\u003eEngaging Volunteers: A Management Priority 31\u003c\/p\u003e \u003cp\u003eA CEO’s Modus Operandi 33\u003c\/p\u003e \u003cp\u003eAttitude and Temperament 35\u003c\/p\u003e \u003cp\u003eOvercoming Economic Bad News and Psychological Resistance 37\u003c\/p\u003e \u003cp\u003eTo Ask: Popping the Question 38\u003c\/p\u003e \u003cp\u003eQualities of Excellent Fundraisers 41\u003c\/p\u003e \u003cp\u003eReady, Set, Ask 42\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAsking, Face to Face 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAppointment Secured: Now What? 45\u003c\/p\u003e \u003cp\u003ePlease and Thank You 46\u003c\/p\u003e \u003cp\u003eDonor Recognition: Here to Stay 47\u003c\/p\u003e \u003cp\u003eMerit Matters: The Formal Written Request 48\u003c\/p\u003e \u003cp\u003eThe Lure of the Challenge Grant 49\u003c\/p\u003e \u003cp\u003eThe Generational Divide 50\u003c\/p\u003e \u003cp\u003eConfessions of a CEO 52\u003c\/p\u003e \u003cp\u003eThe Written Proposal: A Prizewinning Example 54\u003c\/p\u003e \u003cp\u003eObstacles to Overcome 61\u003c\/p\u003e \u003cp\u003eIndividual Donor Checklist: Some Vital Questions 62\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 4\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe Institutional Donor: Corporations and Foundations 65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Corporation and the Small Business 66\u003c\/p\u003e \u003cp\u003eThe Parlance of Corporate Aid 67\u003c\/p\u003e \u003cp\u003eCorporate Support Magnified 69\u003c\/p\u003e \u003cp\u003eSmall Business, Large Impact 70\u003c\/p\u003e \u003cp\u003eThe Corporation: Pathway to Affluent Donors 71\u003c\/p\u003e \u003cp\u003eWinning Business Support 72\u003c\/p\u003e \u003cp\u003eThe Lincoln Center Experience 76\u003c\/p\u003e \u003cp\u003eTake a Walk, Read Widely 80\u003c\/p\u003e \u003cp\u003eThe Foundation 81\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTechnique: Special Events and Direct Mail 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSpecial Events 86\u003c\/p\u003e \u003cp\u003eDirect Mail Fundraising 94\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 6\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTough Questions: Candid Answers 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEmerging Nonprofits: Newer, Smaller 100\u003c\/p\u003e \u003cp\u003eThe Philanthropic Postmortem: Critiquing Performance 102\u003c\/p\u003e \u003cp\u003eFundraising In Stormy Weather 104\u003c\/p\u003e \u003cp\u003eFundraising: Who Is in Charge and When 106\u003c\/p\u003e \u003cp\u003eFundraising Myths and Realities 108\u003c\/p\u003e \u003cp\u003eA CEO’s Two Friends: The Watch and the List 111\u003c\/p\u003e \u003cp\u003eFour Hall of Fame Fundraisers: My Nominees 113\u003c\/p\u003e \u003cp\u003eDonations that Can Cost Too Much 118\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eA Passport to Successful Fundraising: Lessons of a Lifetime 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1. Diversify Funding Sources 122\u003c\/p\u003e \u003cp\u003e2. Diversify Funding Methods 122\u003c\/p\u003e \u003cp\u003e3. It’s the Board of Directors, Stupid 122\u003c\/p\u003e \u003cp\u003e4. Advice and Money: The Relationship 123\u003c\/p\u003e \u003cp\u003e5. Fundraising: Anytime, Anywhere, Any Season 123\u003c\/p\u003e \u003cp\u003e6. The Solicitor’s Magic Words 123\u003c\/p\u003e \u003cp\u003e7. The Right Way to Ask 123\u003c\/p\u003e \u003cp\u003e8. Shoe Leather Trumps Mail 124\u003c\/p\u003e \u003cp\u003e9. No Is Not an Answer 124\u003c\/p\u003e \u003cp\u003e10. Baseball, Not a College Exam 124\u003c\/p\u003e \u003cp\u003e11. Fundraising as Apple Pie 124\u003c\/p\u003e \u003cp\u003e12. Fundraising Is a Team Effort 125\u003c\/p\u003e \u003cp\u003e13. Practice, Practice 125\u003c\/p\u003e \u003cp\u003e14. Philanthropy Is Biography 125\u003c\/p\u003e \u003cp\u003e15. Speed and Agility Matter 125\u003c\/p\u003e \u003cp\u003e16. The Corporate\/Nonprofit Meeting Place 126\u003c\/p\u003e \u003cp\u003e17. The School of Hard Knocks 126\u003c\/p\u003e \u003cp\u003e18. Early Money: The Best Kind 126\u003c\/p\u003e \u003cp\u003e19. Donors Crave Recognition 126\u003c\/p\u003e \u003cp\u003e20. Philanthropists Need Help 127\u003c\/p\u003e \u003cp\u003e21. Merit Matters 127\u003c\/p\u003e \u003cp\u003e22. Reputation: Hard to Acquire, Easy to Squander 127\u003c\/p\u003e \u003cp\u003e23. Communicate, Early and Often 128\u003c\/p\u003e \u003cp\u003e24. Roles that Fundraisers Play 128\u003c\/p\u003e \u003cp\u003e25. Plan and Prepare 128\u003c\/p\u003e \u003cp\u003e26. Spread the Gospel 129\u003c\/p\u003e \u003cp\u003e27. Fundraising Is All about Tomorrow 130\u003c\/p\u003e \u003cp\u003e28. Leaving a Legacy 130\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 8\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHumor and Fundraising 133\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Relentlessness of Fundraisers 134\u003c\/p\u003e \u003cp\u003eThe Elusiveness of Prospects 135\u003c\/p\u003e \u003cp\u003eFundraising Is Heavy Lifting 135\u003c\/p\u003e \u003cp\u003eThe Imperative of Donor Recognition 136\u003c\/p\u003e \u003cp\u003eThe Lore of Frank Bennack, Jr. 137\u003c\/p\u003e \u003cp\u003ePolitics Is Inexpensive 138\u003c\/p\u003e \u003cp\u003eMajor Prospects Enjoy Healthy Egos 138\u003c\/p\u003e \u003cp\u003eSelf-Deprecating Humor: It Wears Well 138\u003c\/p\u003e \u003cp\u003eA Classic: Many Variations on a Theme 139\u003c\/p\u003e \u003cp\u003eShe Was One of a Kind: Beverly Sills—Part A 139\u003c\/p\u003e \u003cp\u003eShe Was One of a Kind: Beverly Sills—Part B 140\u003c\/p\u003e \u003cp\u003eShe Was One Of A Kind: Beverly Sills—Part C 141\u003c\/p\u003e \u003cp\u003eAn Excusable Lateness 142\u003c\/p\u003e \u003cp\u003eIntroducing a Gala Honoree 143\u003c\/p\u003e \u003cp\u003eThe Ask Reduced to Its Essentials 143\u003c\/p\u003e \u003cp\u003eIntellectual Flight and an Empty Wall No More 145\u003c\/p\u003e \u003cp\u003eThe Philanthropic Marine Corps 147\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFundraising: Dimensions of the Future 149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Board of Directors Transformed 150\u003c\/p\u003e \u003cp\u003eWillie Sutton Goes Global 151\u003c\/p\u003e \u003cp\u003ePhilanthropic Converts Become Proselytizers 155\u003c\/p\u003e \u003cp\u003eUnderperforming Businesses 155\u003c\/p\u003e \u003cp\u003eE-Philanthropy: Unrealized Potential 158\u003c\/p\u003e \u003cp\u003eThink Big: It’s a New Millennium 160\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 10\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eQuotations that Matter 163\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEpilogue. The Great Recession: A Farewell to Alms? 173\u003c\/p\u003e \u003cp\u003eBibliography 183\u003c\/p\u003e \u003cp\u003eAppendix I. Fundraising on Steroids: Lincoln Center 189\u003c\/p\u003e \u003cp\u003eAppendix II. Nonprofit Board of Directors Size:\u003c\/p\u003e \u003cp\u003eA National Sampler and Lincoln Center 195\u003c\/p\u003e \u003cp\u003eAppendix III. Governance at Lincoln Center: 2007 197\u003c\/p\u003e \u003cp\u003eAppendix IV. Three Direct Mail Home Runs from the International Rescue Committee 199\u003c\/p\u003e \u003cp\u003eNotes 209\u003c\/p\u003e \u003cp\u003eIndex 213\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":53515417616727,"sku":"9780470505533","price":15.19,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/yours-for-the-asking-9780470505533","provider":"Book Curl","version":"1.0","type":"link"}