{"product_id":"you-are-ketchup-9781493061198","title":"You Are Ketchup","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eMusic artists, as perceived by the music industry, are akin to a condimentto be easily replicated, sold in high volume, and enjoyed by the masses. The message is blunt, honest, and necessary. Implicit in it is the reality of an ever-changing music landscape that requires the artists to adapt, and with integrity, lest they become forgotten. It''s this essential idea that the Grammy-nominated artist and creative consultant Kokayi shares in You Are Ketchup. \u003c\/p\u003e\u003cp\u003eWith a harmonious blend of narrative and advice, DC native Kokayi walks readers through the golden age of hip hop to the current day, dispensing hard-earned lessons and illuminations from decades of producing and performing music. Kokayi is a teacher inasmuch as he is a musician, and now writes for emerging artists yet to achieve success and veteran artists who might have once had it but are not out. Using stories from life and career as a vehicle, Kokayi covers a range of topics, including art as a commodity and advice about\u003c\/p\u003e","brand":"Hal Leonard Corporation","offers":[{"title":"Default Title","offer_id":50515874251095,"sku":"9781493061198","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781493061198.jpg?v=1745428123","url":"https:\/\/bookcurl.com\/products\/you-are-ketchup-9781493061198","provider":"Book Curl","version":"1.0","type":"link"}