{"product_id":"you-are-a-brand-in-person-and-online-how-smart-people-brand-themselves-for-business-success-9781857885804","title":"You Are a Brand!: In Person and Online, How Smart","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eCelebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. \u003cbr\u003e\u003cbr\u003eUsing strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in \u003ci\u003eYou Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success\u003c\/i\u003e. \u003cbr\u003e\u003cbr\u003eKaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own \"elevator speech\" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable. \u003cbr\u003e\u003cbr\u003eCombining today's hottest business concepts with the realities of the modern workplace, \u003ci\u003eYou Are a Brand! \u003c\/i\u003e2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThere’s an old proverb that says, ‘You eat life or life eats you.’ Catherine Kaputa and her brilliant ideas on self-branding show you how to be the diner and not the entrée. -- Jay Conrad Levinson, author of the national bestseller Guerilla Marketing\u003cbr\u003eEach individual is an important contributor to the success of his or her corporation. This insightful book shows you how to fully realize your potential and give yourself and your company maximum benefit. -- William H. Roedy, former Chairman \u0026amp; Chief Executive, MTV Networks International, and author, What Makes Business Rock\u003cbr\u003eWhen jobs across the spectrum of goods and services production are buffeted by global competition, personal branding becomes an absolute essential for professional career development. In You Are a Brand! Catherine Kaputa gives us a no-nonsense kit for survival in the global labor market. -- Gregory L. Miller, Chief Economist, SunTrust Banks, Inc.\u003cbr\u003eCorporations strive to market their brands. You should strive to market yourself. Here is an owner’s guide to doing just that. -- Steve Rivkin, marketing consultant; coauthor, IdeaWise and The Making of a Name\u003cbr\u003eYou Are a Brand! shows you how to get the power and make the money on your own. Plus, it’s a great read from a talented writer who has something brand new to say. -- Maura Moynihan, author, Yoga Hotel\u003cbr\u003eA step-by-step guide anyone can use to be more successful, You Are a Brand! describes how we can use branding strategies and tactics in our careers and lives to maximize the brand You. -- George Pine, President and COO, Interep\u003cbr\u003eAdvertisers create brands that captivate the hearts and minds of consumers through purposeful strategies, creative campaigns, and media planning. You Are a Brand! shows you how to tap into the advertisers’ playbook to benefit your most important brand, You. -- Pam Larrick, Chairman and CEO, FCBi Worldwide\u003cbr\u003eProviding the tricks of the trade once reserved for Madison Avenue executives, this book will help you create a powerful connection with your customers. -- David V. Lorenzo, author, Career Intensity: Business Strategy for Workplace Warriors and Entrepreneurs\u003cbr\u003eSuccess on the job is not due to experience and hard work alone in today’s challenging global marketplace. As Catherine Kaputa demonstrates, mastery of ‘soft’ skills is what sets apart the executive who is merely doing well from the one who is highly successful. -- Mike James, President, Financial Document Services Business of Merrill Corporation\u003cbr\u003eYou Are a Brand! is the primer for anyone who wants to do more with their career, their life, or their business. -- Lynn Zimmerman, President, Sales Mindshare; coauthor, Learn the Secrets\u003cbr\u003eYou Are a Brand! contains valuable information and exercises. Kaputa’s approach completely turned my career around. -- Kat Connelly, President, Kat Connelly Productions\u003cbr\u003eWhether you want to change the world or simply change how you are perceived, you’ll find everything you need to know about developing a powerful visual identity and verbal identity and then some. I know from personal experience that Kaputa’s insights about how to tap into branding power work. -- Laura Berkowitz Gilbert, Principal, Boomerang Studio\u003cbr\u003eReading You Are a Brand! is like getting the inside scoop to building your own successful business or career. -- Susan Sommers, fashion and business comportment coach","brand":"John Murray Press","offers":[{"title":"Default Title","offer_id":49414036586839,"sku":"9781857885804","price":16.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781857885804.jpg?v=1730522235","url":"https:\/\/bookcurl.com\/products\/you-are-a-brand-in-person-and-online-how-smart-people-brand-themselves-for-business-success-9781857885804","provider":"Book Curl","version":"1.0","type":"link"}