{"product_id":"x-the-experience-when-business-meets-design-9781118456545","title":"X The Experience When Business Meets Design","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWelcome to a new era of business in which your brand is defined by those who experience it.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e1.0 This is X P.6\u003c\/p\u003e \u003cp\u003e1.1 CX=$ P.12\u003c\/p\u003e \u003cp\u003e1.2 Medium = The Message P.16\u003c\/p\u003e \u003cp\u003e1.3 The Gift of Perspective P.24\u003c\/p\u003e \u003cp\u003e2.0 Nature vs. Nurture P.32\u003c\/p\u003e \u003cp\u003e2.1 Skeumorphism P.38\u003c\/p\u003e \u003cp\u003e2.2 Business Meets Design P.48\u003c\/p\u003e \u003cp\u003e2.3 Moments of Truth P.56\u003c\/p\u003e \u003cp\u003e3.0 Circle of Rife P.66\u003c\/p\u003e \u003cp\u003e3.1 CX Redux P.80\u003c\/p\u003e \u003cp\u003e3.2 The Grid P.94\u003c\/p\u003e \u003cp\u003e4.0 Digital First P.108\u003c\/p\u003e \u003cp\u003e4.1 Design for Humans P.116\u003c\/p\u003e \u003cp\u003e4.2 BX + UX + CX = X P.124\u003c\/p\u003e \u003cp\u003e4.3 Human Algorithm P.134\u003c\/p\u003e \u003cp\u003e5.0 Maps R US P.142\u003c\/p\u003e \u003cp\u003e5.1 Journey Mapping P.146\u003c\/p\u003e \u003cp\u003e5.2 Experience Maps P.154\u003c\/p\u003e \u003cp\u003e6.0 Holy Persona P.174\u003c\/p\u003e \u003cp\u003e6.1 Storytelling P.184\u003c\/p\u003e \u003cp\u003e6.2 Storyboarding P.192\u003c\/p\u003e \u003cp\u003e7.0 Experience Flow P.206\u003c\/p\u003e \u003cp\u003e8.0 X is Alive! P.220\u003c\/p\u003e \u003cp\u003e8.1 Apple’s Universe P.228\u003c\/p\u003e \u003cp\u003e9.0 This is Water P.242\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866371633495,"sku":"9781118456545","price":22.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118456545.jpg?v=1722278334","url":"https:\/\/bookcurl.com\/products\/x-the-experience-when-business-meets-design-9781118456545","provider":"Book Curl","version":"1.0","type":"link"}