{"product_id":"writing-skills-for-public-relations-9780749465438","title":"Writing Skills for Public Relations","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJohn Foster \u003c\/b\u003ehas a background in journalism and has held senior public relations posts with Pira International and the Institute of Practitioners in Advertising. He has written, edited and produced work ranging from house journals, books, posters and brochures to speeches and presentations. A Fellow of the Chartered Institute of Public Relations, he was awarded the Institute's Stephen Tallents Medal for his 'contribution and commitment to the effective use of the written word'.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"John Foster's book is a 'how to' guide that gives solid grounding in the writing requirements of the PR business. It covers a lot of ground on a complex but rewarding subject.\" * Writing Magazine *\u003cbr\u003e\"Writing good English must be one of the most difficult jobs in the world... This book by John Foster gives invaluable advice, not only on the rules of English grammar, but on how to make the language come alive.\" * Professor Anne Gregory, Director, Centre for Public Relations Studies at Leeds Metropolitan University *\u003cbr\u003e\"This book addresses the pitfalls that wind up editors, clients and PR managers alike.\" * PRWeek *\u003cbr\u003e\"A brilliantly comprehensive teach-yourself guide to making sure people will want to read or hear your written words. Foster covers print, website, broadcast, blog, Twitter, Facebook and public speaking with a sharp expertise gained from a lifetime in PR and journalism and a love of good, unpretentious English.\" * Robin Corry, UK Features.co.uk and former Fleet Street editor *\u003cbr\u003e\"...can be read with pleasure from cover-to-cover or dipped into for a refresher on a particular topic [...] As someone who has spent his career on both sides of the divide, Foster speaks with true authority.\" * The Writer Magazine *\u003cbr\u003e\"...covers enormous ground. Besides writing effectively, Foster tackles new media, such as social networks and the Internet, even public speaking. He also gives helpful tips on how to make language come alive [...] to learn more about communicating well, read the book.\" * Robert Harland, Philippine Rotary *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: \tIntroduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: \tThe importance of style: an overview;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tTrouble with plurals and possessives;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tMaking your mark;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tDown with capitalism!;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tClichés, jargon and other worn words;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tIs it easy to read?;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tHeadlines: making them work;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tDealing with figures and abbreviations;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tKeep it short, simple – and plain;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: \tSocial media: the X-factor for PR;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: \tWriting for the media;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: \tCaptions: how to handle them;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: \tWhy editing matters;\u003c\/li\u003e\n\u003cli\u003eChapter - 14: \tSkills and styles for the office;\u003c\/li\u003e\n\u003cli\u003eChapter - 15: \tTraps, snares and pitfalls;\u003c\/li\u003e\n\u003cli\u003eChapter - 16: \tAmericanisms – the differences;\u003c\/li\u003e\n\u003cli\u003eChapter - 17: \tThe spoken word: pronunciation pointers;\u003c\/li\u003e\n\u003cli\u003eChapter - 18: \tPrinciples of presentation;\u003c\/li\u003e\n\u003cli\u003eChapter - 19: \tWriting for the web;\u003c\/li\u003e\n\u003cli\u003eChapter - 20: \tTone – the linchpin of reputation;\u003c\/li\u003e\n\u003cli\u003eChapter - 21: \tNow it’s annual report time;\u003c\/li\u003e\n\u003cli\u003eChapter - 22: \tIs it legal?;\u003c\/li\u003e\n\u003cli\u003eChapter - 23: \tKeep to the codes\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":49404525216087,"sku":"9780749465438","price":28.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749465438.jpg?v=1730486723","url":"https:\/\/bookcurl.com\/products\/writing-skills-for-public-relations-9780749465438","provider":"Book Curl","version":"1.0","type":"link"}