{"product_id":"writing-for-the-design-mind-9781350034976","title":"Writing for the Design Mind","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eNatalia Ilyin\u003c\/b\u003e is Professor of Design at Cornish College of the Arts in Seattle, USA, where she teaches design history and criticism, design for social activism, and transition design. In 2012- and again in 2015 - she earned Cornish's \u003ci\u003eAward for Teaching Excellence\u003c\/i\u003e. Natalia is also Founding Faculty for the MFA in Graphic Design at Vermont College of Fine Arts, has taught at Rhode Island School of Design, Yale University, The Cooper Union and the University of Washington, and has acted as Critic for the MFA in Graphic Design at Yale University and at Rhode Island School of Design.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eEvery designer will have to write in her career. Some will find it more painful than others. Funny, direct, wise and clear, design educator Natalia Ilyin has come to the rescue. * Communication Arts Magazine *\u003cbr\u003eI would make this book required reading for any writing intensive course within an Art \u0026amp; Design department. * Gary Rozanc, University of Maryland, Baltimore County, USA *\u003cbr\u003eA hugely engaging and inspiring read - the tone is perfect for students. * Neil Leonard, University of the West of England, UK and author of Becoming A Successful Graphic Designer *\u003cbr\u003e[M]any tutors out there ... would enjoy reading this book as much as I did, densely packed as it is with excellent counsel, communicated in an engagingly informal, second-person mode of address and peppered with personal anecdotes and often laugh-out-loud humorous asides. Readers might feel as though they are one of Ilyin’s fortunate students, sitting with her in her office for a tutorial. * Design Issues *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface Acknowledgements Introduction  1: Sitting Down to Write Beware the Journaling Roommate Ten Things About Writing \u003ci\u003eHow to Begin\u003c\/i\u003e  2: The Writer’s Matériel Making Marks Marks into Signs Signs into Sign Bundles Bundling Bundles Alphabets Are Systems Letters into Type Coding and Decoding  3: Words Denotation and Connotation Focusing In \u003ci\u003eExercise 1—Seven Beautiful Words\u003c\/i\u003e  4: Phrase to Clause to Sentence First, Phrases Now, Clauses \u003ci\u003eExercise 2—Seven Beautiful Clauses\u003c\/i\u003e Finally, Sentences Stop the Wandering Three Sentence Writers \u003ci\u003eExercise 3—Seven Beautiful Sentences\u003c\/i\u003e   5: A Dash Through Punctuation Altering Meaning with Dots and Lines The Art of the Pause: Paragraphing \u003ci\u003eExercise 4—Building a Paragraph\u003c\/i\u003e Brush Up on Your Use of Articles  6: Thinking in Diagrams A Third Way of Communicating Imitate the Way Your Brain Thinks: Nodal Mapping \u003ci\u003eExercise 5—Trying Out Mapping\u003c\/i\u003e   7: Writing Is Argument What “Expository” Means If You Missed Learning How to Write a Five-Paragraph Essay The Rooted Tree A Five-Paragraph Essay, Line by Line \u003ci\u003eExercise 6—Master the Five-Paragraph Essay \u003c\/i\u003eHow to Move Past Five Paragraphs \u003ci\u003eExercise 7—Flip the Tree\u003c\/i\u003e On to the Semilattice Deploying the Semilattice: Rooms Make the House \u003ci\u003eExercise 8—Eight Paragraphs of House\u003c\/i\u003e A Tiny House Caravan \u003ci\u003eExercise 9—Structure the Caravan Essay\u003c\/i\u003e \u003ci\u003eExercise 10—Write the Caravan Essay\u003c\/i\u003e A Note On Conclusions   8: Convincing \u003ci\u003eEthos\u003c\/i\u003e: Convincing by Inspiring Trust \u003ci\u003ePathos\u003c\/i\u003e: Convincing by Appealing to Emotion \u003ci\u003eLogos\u003c\/i\u003e: Convincing by Appealing to Logic   9: Tone \u0026amp; Voice Tone The Differences Between Formal and Informal Writing A Personal Tone \u003ci\u003eExercise 11—Tone Warm-Up\u003c\/i\u003e A Professional Tone \u003ci\u003eExercise 12—A Short Professional Piece\u003c\/i\u003e The Traditional Academic Voice Voice   10: Academic Writing What is an Academic Critique? \u003ci\u003eExercise 13—An Eight-Page Academic Critique\u003c\/i\u003e Structuring the Complex Think Piece Various and Oppositional Arguments \u003ci\u003eExercise 14—Balancing Opposing Arguments\u003c\/i\u003e What Academic Research Is and Is Not How to Begin Your Research A Note on Research Databases The Rules of Fair Use Plagiarism What Design Research Is and Is Not Structuring Design Research Documentation What is the Peer Review Process?  11: Writing Long \u003ci\u003eBibliographies, Research Papers, BFA Documents, Master’s Theses\u003c\/i\u003e Invisible Argument: The Art of the Annotated Bibliography If You’ve Just Been Assigned an Annotated Bibliography \u003ci\u003eExercise 15—Build an Annotated Bibliography\u003c\/i\u003e In Defense of the Term Paper Structuring and Writing Research Papers \u003ci\u003eExercise 16—Create a “Process Machine”\u003c\/i\u003e The Design Master’s Thesis: I Hear a Symphony \u003ci\u003eExercise 17—Three Basic Questions\u003c\/i\u003e \u003ci\u003eExercise 18—Getting to a Thesis Statement\u003c\/i\u003e   12: Writing to People In Admiration \u003ci\u003eExercise 19—Write a Note\u003c\/i\u003e Because You Want Something—Like a Job \u003ci\u003eExercise 20—Write a Convincing Email\u003c\/i\u003e Because You Don’t Want Something—Like a Client \u003ci\u003eexercise 21—Write a Client-Firing Email\u003c\/i\u003e Letters on Paper   13: Business Proposals \u0026amp; Reports A Word on Business-Speak A Simple Proposal for Getting New Business \u003ci\u003eExercise 22—Map, Diagram, \u0026amp; Write a Simple Proposal\u003c\/i\u003e Responding to the RFP \u003ci\u003eExercise 23—Map, Diagram, \u0026amp; Write a Response to an RFP\u003c\/i\u003e   14: Copywriting What Kind of Copy Is It? First, Targets Brush Off Your Poetry Hat Be Wise About Copy Okays Write Alone \u003ci\u003eExercise 24—Exercise Your Inner Colette\u003c\/i\u003e   15: Writing for Social Media Writing for Websites Is Its Own Thing Creating a Cohesive Identity Online  Keep the Music Playing \u003ci\u003eExercise 25—Create a Social Media Plan\u003c\/i\u003e Writing Tips Eleven Errors of Death How to Get It All Read Last Thoughts Illustration Notes","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":49407500321111,"sku":"9781350034976","price":28.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350034976.jpg?v=1730499587","url":"https:\/\/bookcurl.com\/products\/writing-for-the-design-mind-9781350034976","provider":"Book Curl","version":"1.0","type":"link"}