{"product_id":"writing-for-interactive-media-9781032554242","title":"Writing for Interactive Media","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis thoroughly revised fourth edition teaches students and professionals how to create interactive content for all types of new media and become successful writers or designers in a variety of fields.\u003c\/p\u003e\u003cp\u003eThis comprehensive guide is grounded in the core principles and skills of interactive media writing, in which writers create text and structure content to guide users through interactive products such as websites or software. The book examines case studies on interactive formats including complex informational websites, computer games, e-learning courses, training programs, and immersive exhibits. These case studies assess real-world products and documentation used by professional writers such as scripts, outlines, screenshots, and flowcharts. The book also provides practical advice on how to use interactive media writing skills to advance careers in the social media, technical, instructional communication, and creative media fields. This edition includes new chapters on UX Writ\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePraise for earlier editions:\u003cbr\u003e“A better title for this book might be, Writing for the 21st Century. Garrand not only provides a wealth of behind-the-scenes information on current products, but he makes clear that the written word—and its medium-appropriate manipulation—is responsible for their impact. Anyone considering a writing career should either get his book, or have access to a good time machine.”\u003cbr\u003e\u003cb\u003eAnne Collins-Ludwick,\u003c\/b\u003e \u003ci\u003escriptwriter\/producer, Nancy Drew PC games\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e“This is the best textbook I've found for examining the theory and practice of multimedia writing. The text is straightforward, and the case studies and tools facilitate student achievement. I've tried several other texts for my Writing for Multimedia course, but I always return to Garrand. His book sets the standard in the field.”\u003cbr\u003e\u003cb\u003eMichael Huntsberger,\u003c\/b\u003e \u003ci\u003eUniversity of Oregon, USA\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003ePart I: Challenges Writing for Interactive Media \u003c\/b\u003e1. The Challenge of Interactivity 2. Writing for Many Media 3. Interactive Writing Tools and Script Formats 4. Collaborating with a Team 5. Key Points from Part I: Challenges Writing for Interactive Media \u003cstrong\u003ePart II: Conversational Writing\u003c\/strong\u003e\u003cstrong\u003e—UX\u003c\/strong\u003e \u003cstrong\u003eWriting, \u003c\/strong\u003e\u003cstrong\u003eSocial Media, Mobile \u003c\/strong\u003e6. UX Writing and Content Design—Software and Applications 7. Social Media Writing—Twitter, Facebook, Instagram, TikTok 8. Writing for Mobile—Phones, Tablets, Readers 9. Key Points from Part II: UX Writing, Social Media, Mobile \u003cstrong\u003ePart III: Writing and Structuring Long Form Interactive Information—Websites, E-Learning, Simulations \u003c\/strong\u003e10. Defining and Achieving Goals for Interactive Information Projects 11. Information and Interactive Architecture Patterns 12 Writing a Marketing Website from Proposal to Documentation: Realty 13. Educational Simulation: \u003ci\u003eThe Nauticus Shipbuilding Company \u003c\/i\u003e14. E-Learning: \u003ci\u003eInteractive Math and Statistics Lessons \u003c\/i\u003e15. Key Points from Part III: Websites, E-Learning, Simulations \u003cstrong\u003ePart IV: Writing and Designing Interactive Narrative—Games, Immersive Experiences \u003c\/strong\u003e16. Interactive Multimedia Narrative vs. Linear Narrative 17. The Elements of Interactive Narrative 18. Adapting a Classic Book to a Computer Game for the Female Audience: \u003cem\u003eNancy Drew:\u003c\/em\u003e \u003ci\u003eSecret of the Old Clock \u003c\/i\u003e19. Using Narrative to Present Information: \u003cem\u003eThe New England Economic Adventure\u003c\/em\u003e 20. Adding Story to a Simulation \u003ci\u003eAmped III \u003c\/i\u003e21. Key Points from Part IV: Writing and Designing Interactive Narrative \u003cb\u003ePart V: Interactive Writing Careers \u003c\/b\u003e22. Conclusion and Career Tips\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51019115331927,"sku":"9781032554242","price":37.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032554242.jpg?v=1750779354","url":"https:\/\/bookcurl.com\/products\/writing-for-interactive-media-9781032554242","provider":"Book Curl","version":"1.0","type":"link"}