{"product_id":"work-for-money-design-for-love-9780321844279","title":"Work for Money Design for Love","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA self-employed graphic designer from Northern Ireland, David Airey writes three of the most popular graphic design blogs on the Internet: www.davidairey.com, www.logodesignlove.com, and www.identitydesigned.com. David's blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. Airey is also the author of the popular book, Logo Design Love.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eChapter One: Design as a Career\u003c\/b\u003e \u003cbr\u003eWhat makes a good designer? \u003cbr\u003eOn selling (the importance of sales) \u003cbr\u003eOngoing education \u003cbr\u003eWhat design schools lack \u003cbr\u003eSelf-teaching (never-ending) \u003cbr\u003eFinding your niche (we don't need another generalist) \u003cbr\u003eWorking as an independent designer \u003cbr\u003eSub-contractor \u003cbr\u003eFreelancer \u003cbr\u003eWorking as an employee (team dynamics, limitations) \u003cbr\u003eWorking as an employer (less design, more managing) \u003cbr\u003e \u003cbr\u003e \u003cb\u003eChapter Two: Starting-out\u003c\/b\u003e \u003cbr\u003eExperience required (more helps, but its possible with little) \u003cbr\u003ePlanning (creating a modern business plan) \u003cbr\u003eHome office vs rented workspace \u003cbr\u003eChoosing your brand name \u003cbr\u003eDesigning your brand identity \u003cbr\u003eLaunching your online presence \u003cbr\u003eMarketing tips and finding new clients \u003cbr\u003eEthics in design \u003cbr\u003e \u003cbr\u003e \u003cb\u003eChapter Three: Pricing\u003c\/b\u003e \u003cbr\u003eWhen to say no (be selective) \u003cbr\u003eTalk about money early \u003cbr\u003eThe importance of clarifying expectations \u003cbr\u003eKnowing what to charge \u003cbr\u003eHandling payment \u003cbr\u003eAvoiding project creep \u003cbr\u003eHow and when to raise your rates (and why it benefits your clients) \u003cbr\u003eOn discounting (not for new clients, but for old clients) \u003cbr\u003eAlternatives \u003cbr\u003ePro bono \u003cbr\u003eCollaboration and outsourcing \u003cbr\u003e \u003cbr\u003e \u003cb\u003eChapter Four: Communicating with your Clients\u003c\/b\u003e \u003cbr\u003eYou're the designer (the client isn't) \u003cbr\u003eDiscover the problem (don't assume there is one) \u003cbr\u003eHighlight the importance of strategy \u003cbr\u003eBeware requests for spec \u003cbr\u003eAvoid the big reveal by involving the client throughout \u003cbr\u003eDesign by committee is unavoidable \u003cbr\u003eThe importance of showing your design in context \u003cbr\u003eCommon presentation mistakes \u003cbr\u003e \u003cbr\u003e \u003cb\u003eChapter Five: Legalities\u003c\/b\u003e \u003cbr\u003eTerms and conditions \u003cbr\u003eWhy working without a contract costs thousands (Clemente case study) \u003cbr\u003eWhat to include in your contract \u003cbr\u003eIntellectual property \u003cbr\u003e \u003cbr\u003e \u003cb\u003eChapter Six: Before I Go\u003c\/b\u003e \u003cbr\u003eBe proud of your skills \u003cbr\u003eUseful business tips \u003cbr\u003eUseful books","brand":"Pearson Education (US)","offers":[{"title":"Default Title","offer_id":48864420135255,"sku":"9780321844279","price":27.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780321844279.jpg?v=1722271863","url":"https:\/\/bookcurl.com\/products\/work-for-money-design-for-love-9780321844279","provider":"Book Curl","version":"1.0","type":"link"}