{"product_id":"words-matter-9780520291379","title":"Words Matter","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA recent study of corporate managers found that one out of five projects fail primarily because of ineffective transnational communication, resulting in the loss of millions of dollars. This book examines how communications between transnational partners routinely break down, even when all parties are fluent English speakers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction\u003cbr\u003e 1. A Duty to Die\u003cbr\u003e 2. Bringing a Gun to a Fistfight\u003cbr\u003e 3. Don’t Lie to Me\u003cbr\u003e 4. Show Me Yours\u003cbr\u003e 5. Dead Dogs Don’t Bark\u003cbr\u003e 6. When Is Fruit a Vegetable?\u003cbr\u003e 7. Private Parts\u003cbr\u003e 8. Is a Burrito a Sandwich?\u003cbr\u003e 9. Haunted Contracts\u003cbr\u003e 10. That Jet Won’t Fly\u003cbr\u003e 11. What Have You Done for Me Lately?\u003cbr\u003e 12. The Dancer Who Didn’t Dance\u003cbr\u003e 13. A Peerless Peer\u003cbr\u003e 14. And the Band Played On\u003cbr\u003e 15. Don’t Do Me Like That\u003cbr\u003e 16. The Five-Year-Old Defendant\u003cbr\u003e 17. Don’t Forget to Duck\u003cbr\u003e 18. The Worth of a Chance\u003cbr\u003e 19. Pray at Your Own Risk\u003cbr\u003e 20. Coin-Flip Wrongdoers\u003cbr\u003e 21. Growing Your Own\u003cbr\u003e 22. Your Body, My Body\u003cbr\u003e 23. Imagine No (Copyright) Possessions\u003cbr\u003e 24. My Barbie World\u003cbr\u003e 25. A Time for Dying\u003cbr\u003e 26. The Voice of God\u003cbr\u003e 27. Judging Jenna\u003cbr\u003e 28. Three Generations\u003cbr\u003e 29. A Good Walk Spoiled\u003cbr\u003e 30. That’s My Mother You’re Talking About!\u003cbr\u003e 31. Funeral Crashers\u003cbr\u003e 32. Bench Memo\u003cbr\u003e\u003cbr\u003e Notes\u003cbr\u003e Index","brand":"University of California Press","offers":[{"title":"Default Title","offer_id":49402887569751,"sku":"9780520291379","price":22.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780520291379.jpg?v=1730481777","url":"https:\/\/bookcurl.com\/products\/words-matter-9780520291379","provider":"Book Curl","version":"1.0","type":"link"}