{"product_id":"women-in-pr-history-the-history-of-public-relations-9780367476595","title":"Women in PR History The History of Public","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThe history of PR has received limited attention over the years, and especially the role of women in PR has been an âuntoldâ story thus far. This book is the first attempt, following research presented at the International History of Public Relations Conference, to shed light on the significant role that female pioneers have played in the evolution of PR.\u003c\/p\u003e\u003cp\u003eThis book explores the field in a way that will offer insight of the significance that women had in the evolution of PR, with diverse chapters that provide rich perspectives on womenâs contributions to PR throughout the years and across the globe. It opens with an overview of women in public relations. Later chapters focus on the case of Turkey, which seems to have a rich history of women in public relations, then on specific cases from Oceania (Australia), Europe (Spain), Asia (Malaysia and Thailand) and America (United States). The final chapter deals with the case of Inez Kaiser, who was the first African- American women t\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"Despite it being a predominantly female profession, the books chronicalling the history the of public relations are populated by stories of ‘great men’. Women are almost invisible. But slowly things are changing. More women are not only being appointed at the highest levels, but finally they are escaping the shadow of great men. Their stories are both beacons of achievement and a measure of professional and social progress. This book marks an important moment for the profession. For the first time a collection of her-stories have made it to the light of day: it’s a shame, literally, that it has taken until 2020 to do so. This collection gathers together crucial and unique insights into the lives of some of those great women and the lessons that can be learned from them. It also maps the progress of emerging from the shadow over the last few years. It’s a crucial contribution to our history and every thinking practitioner and grateful academic should have it.\" - \u003cem\u003eProfessor Anne Gregory\u003c\/em\u003e, University of Huddersfield, UK\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\"Despite it being a predominantly female profession, the books chronicalling the history the of public relations are populated by stories of ‘great men’. Women are almost invisible. But slowly things are changing. More women are not only being appointed at the highest levels, but finally they are escaping the shadow of great men. Their stories are both beacons of achievement and a measure of professional and social progress. This book marks an important moment for the profession. For the first time a collection of her-stories have made it to the light of day: it’s a shame, literally, that it has taken until 2020 to do so. This collection gathers together crucial and unique insights into the lives of some of those great women and the lessons that can be learned from them. It also maps the progress of emerging from the shadow over the last few years. It’s a crucial contribution to our history and every thinking practitioner and grateful academic should have it.\" - \u003cem\u003eProfessor Anne Gregory\u003c\/em\u003e, University of Huddersfield, UK\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction\u003c\/p\u003e\u003cp\u003e1 Re-examining the existence of the \"velvet ghetto\" and the \"glass ceiling\": examining the status of American women in public relations a generation later \u003c\/p\u003e\u003cp\u003e2 Women in public relations: a thematic analysis of ECM data (2009–2019) \u003c\/p\u003e\u003cp\u003e3 ‘Signum authenticum’ of women: herstories in Turkey’s public relations during the early years \u003c\/p\u003e\u003cp\u003e4 Professional standards of PR in three decades through the lenses of Turkish women presidents of IPRA \u003c\/p\u003e\u003cp\u003e5 Betty Stewart, Orientalism and \u003ci\u003eOriental Cavalcade\u003c\/i\u003e: entertainment public relations in late 1950s Australia \u003c\/p\u003e\u003cp\u003e6 The militant documentary films of Helena Lumbreras as dissent and protest public relations \u003c\/p\u003e\u003cp\u003e7 A ‘herstory’ of Malaysian public relations: Paddy Schubert, Malaysia’s women PR pioneer \u003c\/p\u003e\u003cp\u003e8 The Loi Krathong festival and Nang Noppamas: Applying current ‘PR’ theory to identify the first Thai female PR practitioner \u003c\/p\u003e\u003cp\u003e9 Inez Kaiser: the perseverance of a public relations pioneer \u003c\/p\u003e\u003cp\u003eConclusions\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":50577306059095,"sku":"9780367476595","price":128.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780367476595.jpg?v=1746094773","url":"https:\/\/bookcurl.com\/products\/women-in-pr-history-the-history-of-public-relations-9780367476595","provider":"Book Curl","version":"1.0","type":"link"}