{"product_id":"wired-marketing-energizing-business-for-ecommerce-9780471496458","title":"Wired Marketing Energizing Business for ECommerce","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing--related courses. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface.\u003cbr\u003e \u003cbr\u003e Foreword.\u003cbr\u003e \u003cbr\u003e Acknowledgements.\u003cbr\u003e \u003cbr\u003e MARKETING TRANSFORMATION ON THE INTERNET.\u003cbr\u003e \u003cbr\u003e Introduction to Internet Marketing.\u003cbr\u003e \u003cbr\u003e Business Models for Interactive Marketing.\u003cbr\u003e \u003cbr\u003e Online Resources for Internet Marketing Technologies.\u003cbr\u003e \u003cbr\u003e INTERACTIVE MARKETING AND THE MARKETING PROCESS.\u003cbr\u003e \u003cbr\u003e Marketing Communications on the Internet.\u003cbr\u003e \u003cbr\u003e The Internet Customer and Relationship Marketing.\u003cbr\u003e \u003cbr\u003e New Buyer Behaviour Directions Through Virtual Communities.\u003cbr\u003e \u003cbr\u003e MANAGING YOUR CUSTOMER THROUGH E-COMMERCE.\u003cbr\u003e \u003cbr\u003e Supply Chain Management for Internet Commerce.\u003cbr\u003e \u003cbr\u003e Consumer On-Line Payment Solutions for e-Commerce.\u003cbr\u003e \u003cbr\u003e Privacy and Security Issues for e-Commerce.\u003cbr\u003e \u003cbr\u003e Marketing Ethics on the Internet.\u003cbr\u003e \u003cbr\u003e INTERNET TOOLS FOR WIRED MARKETING.\u003cbr\u003e \u003cbr\u003e Advanced Web Technology for Interactive Marketing.\u003cbr\u003e \u003cbr\u003e Strategic Internet Marketing Planning.\u003cbr\u003e \u003cbr\u003e Glossary.\u003cbr\u003e \u003cbr\u003e Subject Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402616021335,"sku":"9780471496458","price":51.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471496458.jpg?v=1730480982","url":"https:\/\/bookcurl.com\/products\/wired-marketing-energizing-business-for-ecommerce-9780471496458","provider":"Book Curl","version":"1.0","type":"link"}