{"product_id":"winning-with-data-and-the-athlete-brand-9781041193302","title":"Winning with Data and the Athlete Brand","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eProfessional athletes are more than performers â they are sports brands, and data is the key that will identify, optimise, measure, and predict their value.\u003c\/p\u003e\u003cp\u003eIn the multi-billion dollar sports industry, why do just 5% of professional athletes successfully transform their talent into enduring brands? For business leaders navigating the intersection of sports, marketing, and technology, this essential guide reveals how the emotional connection athletes create - memories that last decades beyond their final performances - represents vastly untapped commercial potential. While icons like Beckham, Jordan, and Serena Williams have mastered this transition, over 95% of the world's 400,000 professional athletes fail to capitalize on their brand value. At the heart of this transformation lies data - the critical element that will enable the next generation of athletes and their representatives to secure sustainable futures commensurate with their extraordinary dedication and sacrifice. The book offers a comprehensive framework for:\u003c\/p\u003e\u003cul\u003e \u003cli\u003eQuantifying and monetizing an athlete's emotional impact on audiences\u003c\/li\u003e \u003cli\u003eExtending career value far beyond the typically brief window of peak performance\u003c\/li\u003e \u003cli\u003eLeveraging data analytics to identify, build, and optimize athlete brand potential.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eFor sports executives, marketers, agents, and forward-thinking business leaders, this book provides the strategic blueprint for revolutionizing how we value, develop, and maximize the full potential of athletic talent in today's data-driven marketplace.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":53515620745559,"sku":"9781041193302","price":31.34,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/winning-with-data-and-the-athlete-brand-9781041193302","provider":"Book Curl","version":"1.0","type":"link"}