{"product_id":"winning-with-data-9781119257233","title":"Winning with Data","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eCrest the data wave with a deep cultural shift     Winning with Data  explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Mad Men to Math Men: The Power of the Data-Driven Culture 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOperationalizing Data: Uber’s Competitive Weapon 2\u003c\/p\u003e \u003cp\u003eThe Era of Instant Data: You Better Get Yourself Together 4\u003c\/p\u003e \u003cp\u003eData Supply Chains: Buckling Under the Load 6\u003c\/p\u003e \u003cp\u003eManagement by Opinion: The Illusion of Knowledge 8\u003c\/p\u003e \u003cp\u003eOur Vantage Points 10\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Four Problems with Data Today: Breadlines, Obscurity, Fragmentation, and Brawls 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eData Breadlines for the Data-Poor 15\u003c\/p\u003e \u003cp\u003eData Obscurity: The Failure of the Card Catalog 17\u003c\/p\u003e \u003cp\u003eRogue Databases and Analysts: The Data Fragmentation Problem 19\u003c\/p\u003e \u003cp\u003eData Brawls: When Miscommunication Devolves into Arguments 21\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Business Intelligence: How We Got Here 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBusiness Intelligence Is Born: The First Query 23\u003c\/p\u003e \u003cp\u003eDatabases for the Masses: Oracle Commercializes Codd’s Invention 24\u003c\/p\u003e \u003cp\u003eLegacy BI: A Three-Layer Cake 26\u003c\/p\u003e \u003cp\u003eGoogle’s Answer to Huge Data: Vanilla Boxes 27\u003c\/p\u003e \u003cp\u003e600 Petabytes per Day: HiPal at Facebook 30\u003c\/p\u003e \u003cp\u003eExtreme Data Collection: The New Normal 32\u003c\/p\u003e \u003cp\u003eLooker: Weaving the Data Fabric 33\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Achieving Data Enlightenment: Gathering Data in the Morning and Changing Your Business’s Operations in the Afternoon 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNot Just Another Person with an Opinion 37\u003c\/p\u003e \u003cp\u003eAligning Sales Teams in Real Time 48\u003c\/p\u003e \u003cp\u003eScaling Sales Teams with Data 50\u003c\/p\u003e \u003cp\u003eDetermining Customer Satisfaction at Every Point in the Buyer Journey 52\u003c\/p\u003e \u003cp\u003eThe Rosetta Stone: Developing a Shared Data Language 55\u003c\/p\u003e \u003cp\u003eThe One Equation That Defines the Business 57\u003c\/p\u003e \u003cp\u003eBrutal Intellectual Honesty: Speaking Data to Power 60\u003c\/p\u003e \u003cp\u003ePutting Pride in Its Place: How Data Transforms Cultures 66\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Five Steps to Creating a Data-Driven Company—From Recruiting to Regression, It All Starts with Curiosity: Changing the Culture 71\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIt All Starts with Curiosity 71\u003c\/p\u003e \u003cp\u003eWhy You Should Stop Listening to Your Boss 72\u003c\/p\u003e \u003cp\u003eHow to Recruit Curious People 76\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 From Hacks to Harmony: The Typical Progression of Data-Driven Companies 83\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStep 1: Ask Your Friend, the Engineer 84\u003c\/p\u003e \u003cp\u003eStep 2: Bastardize an Existing Solution 84\u003c\/p\u003e \u003cp\u003eStep 3: Access Raw Data 85\u003c\/p\u003e \u003cp\u003eThe Crux of the Problem 85\u003c\/p\u003e \u003cp\u003eBring Your Own BI: The Five Letters That Will Change the Data World 86\u003c\/p\u003e \u003cp\u003eThe Power of a Unified Data-Modeling Layer 89\u003c\/p\u003e \u003cp\u003eThe Final Step: A Data Fabric 92\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Data Literacy and Empowerment: The Core Responsibilities of the Data Team 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Illusion of Validity: How to Avoid Data Biases 95\u003c\/p\u003e \u003cp\u003eCorrelation versus Causation 98\u003c\/p\u003e \u003cp\u003eHow Facebook and Zendesk Engender Data Literacy 100\u003c\/p\u003e \u003cp\u003eWalking the Data Gemba: Training by Walking Around 104\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Deeper Analyses: Asking the Right Questions 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhen Data Confounds Our Intuition: How to Handle Ambiguity 112\u003c\/p\u003e \u003cp\u003eData Is Useless Unless You Can Act on It 115\u003c\/p\u003e \u003cp\u003eDefining New Opportunities by Creating New Metrics That Matter 120\u003c\/p\u003e \u003cp\u003eThe Fastest Growing Media Site of All Time 122\u003c\/p\u003e \u003cp\u003eHow to Run a Data-Backed Experiment: Step by Step 124\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Changing the Way We Operate 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChange Begins with a Story 129\u003c\/p\u003e \u003cp\u003eDeliver Data with Panache: Structuring Presentations to Inspire 133\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Putting It All Together 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAcknowledgments 145\u003c\/p\u003e \u003cp\u003eAppendix: Revenue Metrics 147\u003c\/p\u003e \u003cp\u003eIndex 155\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866390704471,"sku":"9781119257233","price":17.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119257233.jpg?v=1722278426","url":"https:\/\/bookcurl.com\/products\/winning-with-data-9781119257233","provider":"Book Curl","version":"1.0","type":"link"}