{"product_id":"winning-the-room-9781119823094","title":"Winning The Room","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eRevolutionize your data-driven presentations with this simple and actionable guide\u003c\/b\u003e \u003cp\u003eIn \u003ci\u003eWinning The Room: Creating and Delivering an Effective Data-Driven Presentation,\u003c\/i\u003e analytics and data science expert Bill Franks delivers a practical and eye-opening exploration of how to present technical data and results to non-technical audiences in a live setting. Although framed with examples from the analytics and data science space, this book is perfect for anyone expected to present data-driven information to others. \u003c\/p\u003e\u003cp\u003eThe book offers various specific tips and strategies that will make data-driven presentations much clearer, more intuitive, and easier to understand.  Readers will discover: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHow to avoid common mistakes that undercut a presentation''s credibility\u003c\/li\u003e \u003cli\u003eInstructive and eye-catching visuals that illustrate how to drive a presenter''s points home and help the reader to retain the information\u003c\/li\u003e \u003cli\u003eSpecific and actionable techniques to dramatically imp\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword xvii\u003c\/p\u003e \u003cp\u003ePreface xxi\u003c\/p\u003e \u003cp\u003eAcknowledgments xxv\u003c\/p\u003e \u003cp\u003eAbout the Book xxvii\u003c\/p\u003e \u003cp\u003eIntended Audience xxxi\u003c\/p\u003e \u003cp\u003eOverview of the Contents xxxiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 1 Planning: Reviewing Strategic Fundamentals 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTip 1: Results Are Not the Biggest Factor in Success 3\u003c\/p\u003e \u003cp\u003eTip 2: Data Literacy Is a Two-Way Street 5\u003c\/p\u003e \u003cp\u003eTip 3: Don’t Write Your Story . . . Tell Your Story! 7\u003c\/p\u003e \u003cp\u003eTip 4: Facts and Figures Are Not a Story 10\u003c\/p\u003e \u003cp\u003eTip 5: Know Your Audience 12\u003c\/p\u003e \u003cp\u003eTip 6: Slides Must Be Short, Visual, and to the Point 14\u003c\/p\u003e \u003cp\u003eTip 7: Charts and Graphs Are Like Jokes 16\u003c\/p\u003e \u003cp\u003eTip 8: Short Presentations Are Harder to Prepare Than Long Ones 18\u003c\/p\u003e \u003cp\u003eTip 9: An Executive Presentation May Have No Slides at All 20\u003c\/p\u003e \u003cp\u003eTip 10: Budget Appropriate Time 22\u003c\/p\u003e \u003cp\u003eTip 11: Be Yourself and Be Authentic 23\u003c\/p\u003e \u003cp\u003eTip 12: What Is the Audience Buying Into? You! 24\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 2 Planning: Designing The Presentation 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTip 13: Different Presentation Venues Require Different Approaches 27\u003c\/p\u003e \u003cp\u003eTip 14: Try Different Ways to Organize Your Story 29\u003c\/p\u003e \u003cp\u003eTip 15: Too Many Technical Details Will Undercut Your Impact 31\u003c\/p\u003e \u003cp\u003eTip 16: Reveal Details Only to the Extent Required 33\u003c\/p\u003e \u003cp\u003eTip 17: Focus on How to Use Your Results 35\u003c\/p\u003e \u003cp\u003eTip 18: Use Analogies to Make an Impact 37\u003c\/p\u003e \u003cp\u003eTip 19: Make Liberal Use of Appendices 38\u003c\/p\u003e \u003cp\u003eTip 20: Create a Distinct Leave-Behind Document 40\u003c\/p\u003e \u003cp\u003eTip 21: Create “Launch” Slides 43\u003c\/p\u003e \u003cp\u003eTip 22: Break Content into Smaller Pieces 45\u003c\/p\u003e \u003cp\u003eTip 23: Animations Are Your Friend 48\u003c\/p\u003e \u003cp\u003eTip 24: Action Settings: A Hidden Gem 50\u003c\/p\u003e \u003cp\u003eTip 25: Show the Fewest Numbers Necessary 52\u003c\/p\u003e \u003cp\u003eTip 26: Distinguish Technical Significance from Business Significance 54\u003c\/p\u003e \u003cp\u003eTip 27: Give the Audience Your Headlines 56\u003c\/p\u003e \u003cp\u003eTip 28: Start with Your Recommended Actions 58\u003c\/p\u003e \u003cp\u003eTip 29: Don’t Focus on the “What” 60\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 3 Developing: Wording and Text 63\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTip 30: Minimize the Number of Words on Your Slides 65\u003c\/p\u003e \u003cp\u003eTip 31: Use Simple Terms and Definitions 67\u003c\/p\u003e \u003cp\u003eTip 32: Don’t Use Technical Terms 69\u003c\/p\u003e \u003cp\u003eTip 33: Clarify Your Definitions 70\u003c\/p\u003e \u003cp\u003eTip 34: Provide Layperson and System Labels 72\u003c\/p\u003e \u003cp\u003eTip 35: Use Consistent Phrasing 74\u003c\/p\u003e \u003cp\u003eTip 36: If It Can’t Be Read, Don’t Display It 76\u003c\/p\u003e \u003cp\u003eTip 37: Don’t Shrink Your Font, Shorten Your Text 78\u003c\/p\u003e \u003cp\u003eTip 38: Use Appropriate Spacing 80\u003c\/p\u003e \u003cp\u003eTip 39: Use the Same Font throughout Your Presentation 82\u003c\/p\u003e \u003cp\u003eTip 40: Beware the Missing Font 85\u003c\/p\u003e \u003cp\u003eTip 41: Address Every Agenda Item Listed 87\u003c\/p\u003e \u003cp\u003eTip 42: Identify When an Agenda Item Is Covered 89\u003c\/p\u003e \u003cp\u003eTip 43: Spellcheck Is Not Always Your Friend 91\u003c\/p\u003e \u003cp\u003eTip 44: Charts and Images Are Misspelling Factories 93\u003c\/p\u003e \u003cp\u003eTip 45: Beware the Right Word, Wrong Place 94\u003c\/p\u003e \u003cp\u003eTip 46: Keep Your Text Horizontal 95\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 4 Developing: Numbers and Labels 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTip 47: Use Consistent Precision 99\u003c\/p\u003e \u003cp\u003eTip 48: Use Only the Precision Required to Make Your Point 101\u003c\/p\u003e \u003cp\u003eTip 49: Match Precision to Accuracy Level 103\u003c\/p\u003e \u003cp\u003eTip 50: Always Format Numbers 105\u003c\/p\u003e \u003cp\u003eTip 51: Always Show Percentages as a Percentage 108\u003c\/p\u003e \u003cp\u003eTip 52: Provide Quantities \u003ci\u003eand \u003c\/i\u003ePercentages 110\u003c\/p\u003e \u003cp\u003eTip 53: Never Use Scientific Notation 112\u003c\/p\u003e \u003cp\u003eTip 54: Use Names, Not Numbers, for Categories 114\u003c\/p\u003e \u003cp\u003eTip 55: Watch for Truncated Labels 116\u003c\/p\u003e \u003cp\u003eTip 56: Define All Acronyms and Abbreviations 118\u003c\/p\u003e \u003cp\u003eTip 57: Use Dedicated Definitions Slides 120\u003c\/p\u003e \u003cp\u003eTip 58: Clarify Aggregations Applied 122\u003c\/p\u003e \u003cp\u003eTip 59: Focus on the Outcome of Interest 124\u003c\/p\u003e \u003cp\u003eTip 60: Validate That Your Numbers Make Sense 126\u003c\/p\u003e \u003cp\u003eTip 61: Add a Scale to Every Chart 128\u003c\/p\u003e \u003cp\u003eTip 62: Ensure Your Charts Have Consistent Scaling 130\u003c\/p\u003e \u003cp\u003eTip 63: An Axis Usually Should Start at 0 132\u003c\/p\u003e \u003cp\u003eTip 64: Number Your Slides 134\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 5 Developing: Charts, Images, and Layouts 135\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTip 65: Use a Mix of Chart Types 137\u003c\/p\u003e \u003cp\u003eTip 66: Use a Mix of Slide Layouts 139\u003c\/p\u003e \u003cp\u003eTip 67: Do Not Show Raw Output 142\u003c\/p\u003e \u003cp\u003eTip 68: Keep It Simple 145\u003c\/p\u003e \u003cp\u003eTip 69: Choose Charts That Are Easy to Interpret 147\u003c\/p\u003e \u003cp\u003eTip 70: Don’t Show Incomprehensible Graphics 149\u003c\/p\u003e \u003cp\u003eTip 71: Use Complex Graphics Strategically 151\u003c\/p\u003e \u003cp\u003eTip 72: Coordinate Your Colors 153\u003c\/p\u003e \u003cp\u003eTip 73: Keep Colors in Context 155\u003c\/p\u003e \u003cp\u003eTip 74: Shun Technical and Architectural Diagrams 157\u003c\/p\u003e \u003cp\u003eTip 75: Don’t Let Accent Graphics Steal the Show 159\u003c\/p\u003e \u003cp\u003eTip 76: Format Tables Consistently 161\u003c\/p\u003e \u003cp\u003eTip 77: Use Shading to Make Tables Easily Readable 163\u003c\/p\u003e \u003cp\u003eTip 78: Don’t Put Borders Around Charts 165\u003c\/p\u003e \u003cp\u003eTip 79: Limit the Number of Categories 167\u003c\/p\u003e \u003cp\u003eTip 80: Label Your Data 169\u003c\/p\u003e \u003cp\u003eTip 81: Avoid Stacked Bar Charts 171\u003c\/p\u003e \u003cp\u003eTip 82: Put the Cause on the \u003ci\u003eX\u003c\/i\u003e-Axis 173\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 6 Delivering: Final Presentation Preparation 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTip 83: Practice Your Presentation 177\u003c\/p\u003e \u003cp\u003eTip 84: Consult Some Confidants 179\u003c\/p\u003e \u003cp\u003eTip 85: Don’t Overprepare 181\u003c\/p\u003e \u003cp\u003eTip 86: Adjust Your Story to the Audience 182\u003c\/p\u003e \u003cp\u003eTip 87: Focus on Time, Not Slide Counts 185\u003c\/p\u003e \u003cp\u003eTip 88: Always Be Prepared for a Short Presentation 187\u003c\/p\u003e \u003cp\u003eTip 89: The Audience Won’t Know What You Left Out 190\u003c\/p\u003e \u003cp\u003eTip 90: Scale Figures to Be Relatable 192\u003c\/p\u003e \u003cp\u003eTip 91: Be Clear about the Implications of Your Results 194\u003c\/p\u003e \u003cp\u003eTip 92: Call Out Any Ethical Concerns 196\u003c\/p\u003e \u003cp\u003eTip 93: Use Simplified Illustrations 198\u003c\/p\u003e \u003cp\u003eTip 94: Don’t Include Low-Value Information 200\u003c\/p\u003e \u003cp\u003eTip 95: Make Critical Numbers Stand Out 202\u003c\/p\u003e \u003cp\u003eTip 96: Make Important Text Stand Out Too 204\u003c\/p\u003e \u003cp\u003eTip 97: Have Support in the Room 206\u003c\/p\u003e \u003cp\u003eTip 98: Always Have Several Backup Plans 207\u003c\/p\u003e \u003cp\u003eTip 99: Use a Slide Clicker 209\u003c\/p\u003e \u003cp\u003eTip 100: Do Not Send Your Presentation in Advance 210\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 7 Delivering: Giving The Presentation 213\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTip 101: Do Not Read Your Slides . . . Ever! 215\u003c\/p\u003e \u003cp\u003eTip 102: Read the Room and Adapt 217\u003c\/p\u003e \u003cp\u003eTip 103: Do Not Look at the Screen! 219\u003c\/p\u003e \u003cp\u003eTip 104: Physically Point to Important Information 221\u003c\/p\u003e \u003cp\u003eTip 105: Don’t Let Bright Lights Throw You Off 222\u003c\/p\u003e \u003cp\u003eTip 106: Don’t Stand Still 223\u003c\/p\u003e \u003cp\u003eTip 107: When Presenting Online, Look Right at the Camera 225\u003c\/p\u003e \u003cp\u003eTip 108: Anticipate Random and Irrelevant Questions 227\u003c\/p\u003e \u003cp\u003eTip 109: Handle Difficult People with Grace 228\u003c\/p\u003e \u003cp\u003eTip 110: Don’t Correct People in Front of the Room 230\u003c\/p\u003e \u003cp\u003eTip 111: Never Pretend You Know If You Don’t! 232\u003c\/p\u003e \u003cp\u003eTip 112: Stress the Positive 234\u003c\/p\u003e \u003cp\u003eTip 113: Be Honest about Costs as Well as Benefits 236\u003c\/p\u003e \u003cp\u003eTip 114: Don’t Hedge Too Much 239\u003c\/p\u003e \u003cp\u003eTip 115: Be Clear about the Measure You Are Discussing 241\u003c\/p\u003e \u003cp\u003eTip 116: Don’t Ask Which Findings Are Important 242\u003c\/p\u003e \u003cp\u003eTip 117: Tie Facts to Impacts 243\u003c\/p\u003e \u003cp\u003eTip 118: Provide Specific Recommendations for Action 245\u003c\/p\u003e \u003cp\u003eTip 119: Close with a “Wow” Tied to the Larger Context 247\u003c\/p\u003e \u003cp\u003eAfterword 249\u003c\/p\u003e \u003cp\u003eAbout the Author 251\u003c\/p\u003e \u003cp\u003eAbout the Website 253\u003c\/p\u003e \u003cp\u003eIndex 255\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866418426199,"sku":"9781119823094","price":19.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119823094.jpg?v=1722278550","url":"https:\/\/bookcurl.com\/products\/winning-the-room-9781119823094","provider":"Book Curl","version":"1.0","type":"link"}