{"product_id":"winning-the-chain-restaurant-game-9780471305453","title":"Winning the Chain Restaurant Game","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWinning the Chain Restaurant Game  \u003cp\u003eAre you ready for success?...\u003c\/p\u003e \u003cp\u003eFind out what it takes in this insider''s guide to making it in today''s most exciting growth industry.\u003c\/p\u003e \u003cp\u003eIn this instructive and inspiring book, award-winning authors and foodservice industry experts Charles Bernstein and Ron Paul tell how the most successful restaurant companies win with bottom-up management, putting the customer on top. Based on interviews with more than a hundred industry executives and packed with enlightening examples as well as a few historic failures, this unique book teaches important lessons for restaurateurs and other entrepreneurs:\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePresents the first authoritative, in-depth look at the restaurant chain industry as a whole\u003c\/li\u003e \u003cli\u003eTells how successful chain CEOs produce results with varied winning styles\u003c\/li\u003e \u003cli\u003eIsolates and clearly describes the eight crucial factors, or strategic links, vital to restaurant chain success\u003c\/li\u003e \u003cli\u003eTells how chains can capitalize on\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eAcknowledgements xi\u003c\/p\u003e \u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003eLink One: The Leadership Touch 1\u003c\/p\u003e \u003cp\u003eLink Two: Motivating to Win 37\u003c\/p\u003e \u003cp\u003eLink Three: The Customer is King or Queen 61\u003c\/p\u003e \u003cp\u003eLink Four: Keep Your Eye on the Ball 85\u003c\/p\u003e \u003cp\u003eLink Five: Marketing and Merchandising Versatility 111\u003c\/p\u003e \u003cp\u003eLink Six: The Economic-Focus Dilemma 145\u003c\/p\u003e \u003cp\u003eLink Seven: Leveraging to Win 175\u003c\/p\u003e \u003cp\u003eLink Eight: The Life Cycle 203\u003c\/p\u003e \u003cp\u003eLeader of the Pack: The big Mac 235\u003c\/p\u003e \u003cp\u003eThe Thin Line: Success Versus Failure 257\u003c\/p\u003e \u003cp\u003eConclusion: Forging the Links 265\u003c\/p\u003e \u003cp\u003eIndex 269\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402560250199,"sku":"9780471305453","price":110.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471305453.jpg?v=1730480755","url":"https:\/\/bookcurl.com\/products\/winning-the-chain-restaurant-game-9780471305453","provider":"Book Curl","version":"1.0","type":"link"}