{"product_id":"winning-the-battle-for-relevance-why-even-the-greatest-become-obsolete-and-how-to-avoid-their-fate-9781630478230","title":"Winning the Battle for Relevance: Why Even the","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eBased on a 6-year study of 500 of the world’s biggest brands, Winning the Battle for Relevance seeks to answer the question: “What separates the enduring from the endangered?”    As businesses, industries, and revenue models continue to be disrupted at an alarming rate, leaders would do well to learn from the mistakes of fallen brands such as Borders, Kodak, and Blockbuster—lest they fall into the same trap.   Better still, Winning the Battle for Relevance highlights what every organization and institution can learn from enduringly successful brands in order to win the battle for relevance in the turbulent years ahead.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntro - Welcome to the Inflection Point   Section 1: The Cycle of Relevance   Chapter 1 - The Relevance Curve   Chapter 2 – Real-life Relevance   Chapter 3 – What is your Silent Pulse?   Chapter 4 – Irrelevance: Fate or Failure?   Section 2: The 5 Roads to Irrelevance   Chapter 5 – Shift Happens   Chapter 6 – The Intoxication of Success   Chapter 7 – Preservation Obsession   Chapter 8 – Progress Addiction   Chapter 9 – The Human Factor   Section 3: Winning the Battle for Relevance   Chapter 10 – Re-Calibrate   Chapter 11 – Re-Focus   Chapter 12 – Re-Fresh   Chapter 13 – Re-Engineer   Chapter 14 – Re-Frame   Chapter 15 – Re-Position   Conclusion   Endnotes","brand":"Morgan James Publishing llc","offers":[{"title":"Default Title","offer_id":51359805112663,"sku":"9781630478230","price":22.94,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781630478230.jpg?v=1754125761","url":"https:\/\/bookcurl.com\/products\/winning-the-battle-for-relevance-why-even-the-greatest-become-obsolete-and-how-to-avoid-their-fate-9781630478230","provider":"Book Curl","version":"1.0","type":"link"}