{"product_id":"winning-at-retail-9780471473572","title":"Winning at Retail","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIn Winning at Retail, two prominent retail consultants offer strategies for retailers and chains suffering at the hands of decreased sales numbers. Using case studies from such success stories as Costco and Target, they cover customer service, retail strategy, demographics, and the latest trends in retailing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface vii\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I The Theory\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Est: A Compass to Avoid Retail’s Black Hole 3\u003c\/p\u003e \u003cp\u003eChapter 2 Customers Are #1—Now It’s Time for Retailers to Start Treating Them That Way 21\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II The Practice\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 3 Cheap-Est: Winning with Price 43\u003c\/p\u003e \u003cp\u003eChapter 4 Big-Est: Winning with Dominant Assortments 61\u003c\/p\u003e \u003cp\u003eChapter 5 Hot-Est: Winning with Fashion 83\u003c\/p\u003e \u003cp\u003eChapter 6 Easy-Est: Winning with Solution-Oriented Service 101\u003c\/p\u003e \u003cp\u003eChapter 7 Quick-Est: Winning with Fast Service 121\u003c\/p\u003e \u003cp\u003eChapter 8 Putting Est to Work 139\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III The Future\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9 Est Isn’t Forever: Retail Is Tougher Than Ever 161\u003c\/p\u003e \u003cp\u003eChapter 10 Developing Tomorrow’s Hot Ideas 177\u003c\/p\u003e \u003cp\u003eChapter 11 Putting the Customer in Control 199\u003c\/p\u003e \u003cp\u003eChapter 12 A Glance at the Future 225\u003c\/p\u003e \u003cp\u003eNotes 241\u003c\/p\u003e \u003cp\u003eIndex 245\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402605437271,"sku":"9780471473572","price":27.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471473572.jpg?v=1730480932","url":"https:\/\/bookcurl.com\/products\/winning-at-retail-9780471473572","provider":"Book Curl","version":"1.0","type":"link"}