{"product_id":"winning-at-mergers-and-acquisitions-9780471190561","title":"Winning at Mergers and Acquisitions","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA comprehensive new framework for winning at Mfrom up-front planning to postmerger integration\u003cbr\u003e The challenges of mergers and acquisitions can be daunting-but the opportunities and benefits they offer forward-thinking companies can be tremendous. Winning at Mergers and Acquisitions offers a critical new approach to strategic M\u0026amp;A based on the authors'' pioneering concept of marketing due diligenceSM. Covering every stage of market-driven M\u0026amp;A planning and integration, this book shows how to look beyond the quick hit to focus on long-term growth rather than short-term cost-cutting. Featuring dozens of real-life case studies-including both failures and extraordinary successes-plus inside comments from leading M\u0026amp;A specialists, this book contains crucial guidance on:\u003cbr\u003e * Predeal planning-how to identify your strategic needs and pinpoint the merger candidate(s) that will help you meet them\u003cbr\u003e * Sizing up targets for acquisition-how to examine the essential marketing, sales, and product \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eSTRATEGIC PERSPECTIVE ON M\u0026amp;A PLANNING.\u003cbr\u003e \u003cbr\u003e \"Marketing Due Diligence\" in Strategic Mergers and Acquistions.\u003cbr\u003e \u003cbr\u003e Quest for Strategic Advantage Through Mergers and Acquisitions.\u003cbr\u003e \u003cbr\u003e Essence of Strategic Mergers and Acquisitions: Focusing on Revenue Enhancement.\u003cbr\u003e \u003cbr\u003e ANALYZING TARGET COMPANIES.\u003cbr\u003e \u003cbr\u003e Evaluating Market Dynamics: Starting Point of Target Company Examinations.\u003cbr\u003e \u003cbr\u003e Analyzing a Target Company's Products and Product-Development Capabilities.\u003cbr\u003e \u003cbr\u003e Analyzing the Target Company's Customer Base.\u003cbr\u003e \u003cbr\u003e Evaluating a Target Company's Employees: A Skills-Based Approach to Personnel Decision Making.\u003cbr\u003e \u003cbr\u003e Analyzing the Target Company's Management Functions and Processes.\u003cbr\u003e \u003cbr\u003e STRATEGIES FOR INTEGRATION.\u003cbr\u003e \u003cbr\u003e Understanding and Acting on the Challenges of Postmerger Integration.\u003cbr\u003e \u003cbr\u003e Analyzing and Aligning Corporate Cultures.\u003cbr\u003e \u003cbr\u003e Aligning Products and Product Management Processes.\u003cbr\u003e \u003cbr\u003e Employee and Organizational Communication Strategies.\u003cbr\u003e \u003cbr\u003e Training: Catalyst of Integration and Skills Transfer.\u003cbr\u003e \u003cbr\u003e Reward and Recognition Programs and Employee Motivational Techniques.\u003cbr\u003e \u003cbr\u003e Postmerger External Communication Strategies Supporting the Merger's Launch.\u003cbr\u003e \u003cbr\u003e Designing the Merged Firm's Organizational Structure: A Framework for Decision Making.\u003cbr\u003e \u003cbr\u003e Appendix.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402522468695,"sku":"9780471190561","price":71.25,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/winning-at-mergers-and-acquisitions-9780471190561","provider":"Book Curl","version":"1.0","type":"link"}