{"product_id":"winning-across-global-markets-9780470339664","title":"Winning Across Global Markets","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eLessons for attaining global competitiveness, one market at a time, from international business giant Nokia\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eWinning Across Global Markets\u003c\/i\u003eexamines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia''s lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates \u003ci\u003eless than 1% of its\u003c\/i\u003e \u003ci\u003erevenues\u003c\/i\u003e in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia''s leadership,\u003ci\u003eWinning Across Global Markets\u003c\/i\u003e reveals the remarkable story of Nokia''s resilience and endurance. Shows how Nokia''s flexibility and focus on its people and local markets drive its distinct global app\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e1 Success Through Legacy and Globalization 15\u003c\/p\u003e \u003cp\u003e2 Strategy Through the Executive Team 37\u003c\/p\u003e \u003cp\u003e3 How Nokia’s Values, Culture, and People Contribute to Success 64\u003c\/p\u003e \u003cp\u003e4 Building a Globally Networked Matrix Organization 94\u003c\/p\u003e \u003cp\u003e5 Innovating Globally via R\u0026amp;D Networks 114\u003c\/p\u003e \u003cp\u003e6 Developing Strategic Capabilities Across the World 142\u003c\/p\u003e \u003cp\u003e7 How Nokia Is Growing and Transforming Its Business Areas 169\u003c\/p\u003e \u003cp\u003e8 Competing in Global Markets: The Rise of Large Emerging Economies 196\u003c\/p\u003e \u003cp\u003e9 How Nokia Seeks to Sustain Leadership 219\u003c\/p\u003e \u003cp\u003eNokia’s Key Executives 238\u003c\/p\u003e \u003cp\u003eNotes 244\u003c\/p\u003e \u003cp\u003eAcknowledgments 271\u003c\/p\u003e \u003cp\u003eAbout the Author 277\u003c\/p\u003e \u003cp\u003eIndex 279\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402315931991,"sku":"9780470339664","price":18.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470339664.jpg?v=1730480044","url":"https:\/\/bookcurl.com\/products\/winning-across-global-markets-9780470339664","provider":"Book Curl","version":"1.0","type":"link"}