{"product_id":"wine-is-our-bread-labour-and-value-in-moldovan-winemaking-9781800733411","title":"Wine Is Our Bread: Labour and Value in Moldovan","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e \tBased on ethnographic work in a Moldovan winemaking village, \u003cem\u003eWine Is Our Bread\u003c\/em\u003e shows how workers in a prestigious winery have experienced the country’s recent entry into the globalized wine market and how their productive activities at home and in the winery contribute to the value of commercial terroir wines. Drawing on theories of globalization, economic anthropology and political economy, the book contributes to understanding how crises and inequalities in capitalism lead to the ‘creative destruction’ of local products, their accelerated standardization and the increased exploitation of labour.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e \t\u003cem\u003e“This is an excellent book, ‘a little gem’, which provides a highly original contribution to both the fields of anthropology of wine and of postsocialist economies by focusing on an under-researched area.”\u003c\/em\u003e \u003cstrong\u003e• Marion Demossier\u003c\/strong\u003e, University of Southampton\u003c\/p\u003e \u003cp\u003e \t\u003cem\u003e“This is an excellent ethnographic study focused on wine production in the context of a postsocialist nation. Studies that combine the analytical perspectives of political economy with the much-fetishized global commodity of wine are rare and so this is a welcome contribution.”\u003c\/em\u003e \u003cstrong\u003e• Winnie Lem\u003c\/strong\u003e, Trent University\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e \tList of Illustrations\u003cbr\u003e \tAcknowledgements\u003cbr\u003e \tList of Abbreviations\u003c\/p\u003e \u003cp\u003e \t\u003cstrong\u003eIntroduction\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cstrong\u003eChapter 1.\u003c\/strong\u003e The Making of an Export Industry: Moldovan Winemaking during Different Socio-Political Systems\u003cbr\u003e \t\u003cstrong\u003eChapter 2.\u003c\/strong\u003e The Value of Homemade Wine: Debates on Heritage\u003cbr\u003e \t\u003cstrong\u003eChapter 3.\u003c\/strong\u003e Labour Force Reproduction: Economic Strategies in a Post-Soviet Winemaking Village\u003cbr\u003e \t\u003cstrong\u003eChapter 4.\u003c\/strong\u003e Sending Wine Around the World: Globalization and Work Rhythms in the Bottling Section\u003cbr\u003e \t\u003cstrong\u003eChapter 5.\u003c\/strong\u003e Nature, Value and Globalized Markets: Articulating the Purcari Terroir\u003c\/p\u003e \u003cp\u003e \t\u003cstrong\u003eConclusion:\u003c\/strong\u003e Wine on the Periphery as an Illustration of the Transnational Dynamics of Value Creation\u003c\/p\u003e \u003cp\u003e \tGlossary of Terms\u003cbr\u003e \tReferences\u003cbr\u003e \tIndex\u003c\/p\u003e","brand":"Berghahn Books","offers":[{"title":"Default Title","offer_id":51042744140119,"sku":"9781800733411","price":84.15,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781800733411.jpg?v=1750955435","url":"https:\/\/bookcurl.com\/products\/wine-is-our-bread-labour-and-value-in-moldovan-winemaking-9781800733411","provider":"Book Curl","version":"1.0","type":"link"}