{"product_id":"wine-by-design-santa-barbaras-quest-for-terroir-9781948908443","title":"Wine By Design: Santa Barbara's Quest for Terroir","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eFrom its eighteenth-century beginnings, the Santa Barbara wine industry achieved success by embracing a 'wine by design' model. In this process farmers, wine makers, and entrepreneurs overcome roadblocks like diseases, government policies and regulations, and environmental concerns by utilizing the latest technological advances coupled with agribusiness capitalism.\u003cbr\u003e\u003cbr\u003e As the American demand for premium wine-grapes intensified in the late twentieth century, the Northern California wine industry rapidly grew its boutique and innovative local designer winemaking to increase profit to meet demand and compete on a global scale. Set in the context of the regional, national, and global wine community, this story illuminates a regional story of how the Santa Barbara wine industry found solutions to current market conditions while utilizing local traditions to develop a new version of local wine terroir.  An accomplishment that allowed them to compete in the global marketplace yet develop highly specialized wine that is unique to the region.\u003cbr\u003e\u003cbr\u003e By employing leading-edge technology and entrepreneurship, the California Central Coast region of Santa Barbara became a model for the American vision of agricultural innovation and an integral part of the international wine trade, developing a personalized version of local wine terroir.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eGeraci is \u003ci\u003ethe\u003c\/i\u003e author to read on the Santa Barbara wine industry. This book is the work of a master craftsman in history.\" — Kolleen M. Guy, Duke Kunshan University\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eTABLE OF CONTENTS\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003ePreface\u003c\/i\u003e\u003cbr\u003e\u003cb\u003eChapter One\u003c\/b\u003e: Wine By Design: Wine Begins its Journey to Santa Barbara\u003cbr\u003e\u003cb\u003eChapter Two\u003c\/b\u003e: Santa Barbara's First Wine Industry\u003cbr\u003e\u003cb\u003eChapter Three\u003c\/b\u003e: False Starts and the Road to Rediscovering Santa Barbara\u003cbr\u003e\u003cb\u003eChapter Four\u003c\/b\u003e: The California Wine Revolution Looks To Santa Barbara\u003cbr\u003e\u003cb\u003eChapter Five\u003c\/b\u003e: Santa Barbara Pioneers Plant Wine-grapes\u003cbr\u003e\u003cb\u003eChapter Six\u003c\/b\u003e: Santa Barbara Gains Recognition\u003cbr\u003e\u003cb\u003eChapter Seven\u003c\/b\u003e: 1990s—Santa Barbara Gains Vintibusiness Status\u003cbr\u003e\u003cb\u003eChapter Eight\u003c\/b\u003e: Booming Business—Continued Problems\u003cbr\u003e\u003cb\u003eChapter Nine\u003c\/b\u003e: Wine Is Here To Stay\u003cbr\u003e\u003cb\u003eChapter Ten\u003c\/b\u003e: The New Millennium Brings New Challenges\u003cbr\u003e\u003cb\u003eChapter Eleven\u003c\/b\u003e: New Millennium—New Land-use and Environmental Challenges\u003cbr\u003e\u003cb\u003eChapter Twelve\u003c\/b\u003e: A Decade of Successful Expansion: 2000 to 2010\u003cbr\u003e\u003cb\u003eChapter Thirteen\u003c\/b\u003e: Old Problems—New Challenges\u003cbr\u003e\u003cb\u003eChapter Fourteen\u003c\/b\u003e: The Era of Boutique Wineries\u003cbr\u003e\u003ci\u003eEpilogue: A Backward Look Forward\u003c\/i\u003e\u003cbr\u003e\u003ci\u003eSources Consulted\u003c\/i\u003e\u003cbr\u003e\u003ci\u003eIndex\u003c\/i\u003e\u003cbr\u003e ","brand":"University of Nevada Press","offers":[{"title":"Default Title","offer_id":51043343204695,"sku":"9781948908443","price":38.66,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781948908443.jpg?v=1750957912","url":"https:\/\/bookcurl.com\/products\/wine-by-design-santa-barbaras-quest-for-terroir-9781948908443","provider":"Book Curl","version":"1.0","type":"link"}