{"product_id":"win-the-game-of-googleopoly-9781119002581","title":"Win the Game of Googleopoly","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eRank higher in search results with this guide to SEO and content building supremacy\u003c\/b\u003e \u003cp\u003eGoogle is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you''re not in those top ten results, you are essentially invisible. \u003ci\u003eWinning the Game of Googleopoly\u003c\/i\u003e is the ultimate roadmap to Page One Domination. The POD strategy is what gets you on that super-critical first page of Google results by increasing your page views. You''ll learn how to shape your online presence for Search Engine Optimization, effectively speaking Google''s language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your w\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003eIntroduction xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Either You Are Visible or You Are Invisible 1\u003cbr\u003e \u003c\/b\u003eHow Do I (You) Get Found? 4\u003cbr\u003e The Truth Shall Set Us Free! 18\u003cbr\u003e Additional Resources 20\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Reality Check: Google Is a Monopoly 21\u003cbr\u003e \u003c\/b\u003eUnlocking Page One of Google 28\u003cbr\u003e Additional Resources 44\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Creating a Googleopoly: Google Page One Dominance Strategy 45\u003cbr\u003e \u003c\/b\u003eAdditional Resources 56\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Creating the Ultimate Onsite SEO Website Strategy 57\u003cbr\u003e \u003c\/b\u003eDomain Name 61\u003cbr\u003e Title Tags 69\u003cbr\u003e Heading Tags 75\u003cbr\u003e Linking 82\u003cbr\u003e Content 90\u003cbr\u003e Conclusion 92\u003cbr\u003e Next Evolution in Onsite SEO 93\u003cbr\u003e Additional Resources 96\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Video and Video SEO 97\u003cbr\u003e \u003c\/b\u003eHow to Properly Create a Video SEO Campaign 107\u003cbr\u003e Pattern and Voice Recognition Search 108\u003cbr\u003e Content Creation 127\u003cbr\u003e Uploading Your Video to YouTube 129\u003cbr\u003e Video Title 133\u003cbr\u003e Description 140\u003c\/p\u003e \u003cp\u003eMeta-Tags\/Keywords 145\u003cbr\u003e Advanced Settings 146\u003cbr\u003e Video Location 147\u003cbr\u003e Subtitles and Closed-Captioning for Your Video 148\u003cbr\u003e Annotations 148\u003cbr\u003e Viewer Action and Reaction 151\u003cbr\u003e Sharing and Recommendations 152\u003cbr\u003e Syndication and Supplemental Uploads 153\u003cbr\u003e Supplemental Upload Tip 157\u003cbr\u003e Localized Video SEO 157\u003cbr\u003e Bonus Section: Video Suggestions 158\u003cbr\u003e Additional Resources 162\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Social Media versus Social Media Optimization 163\u003cbr\u003e \u003c\/b\u003eThe Social Component of Social 164\u003cbr\u003e Sharing Means Attention 164\u003cbr\u003e Social Signals 168\u003cbr\u003e The Most Important Component: Page One Domination 169\u003cbr\u003e Google+ Local Business 172\u003cbr\u003e Facebook 175\u003cbr\u003e Pinterest and Flickr 181\u003cbr\u003e LinkedIn 183\u003cbr\u003e Private Label Your Own Social Network! 183\u003cbr\u003e Additional Resources 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Strategies for Mobile Dominance on Google and Web Success 189\u003cbr\u003e \u003c\/b\u003e31.3 Percent of All Web Traffic Comes from Mobile Devices! 190\u003cbr\u003e PPC Advertising on Mobile 196\u003cbr\u003e How Mobile Users Search 198\u003cbr\u003e Additional Resources 200\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Online Reputation Optimization 201\u003cbr\u003e \u003c\/b\u003eOnline Reputation Optimization 202\u003cbr\u003e Interaction with Reviews 210\u003cbr\u003e Additional Resources 216\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Secondary Websites for Search Dominance 217\u003cbr\u003e \u003c\/b\u003eBlogs 218\u003cbr\u003e Microsites 222\u003cbr\u003e Customer Appreciation Sites 224\u003cbr\u003e Focus Sites 225\u003cbr\u003e Using Secondary Sites Properly 227\u003cbr\u003e Additional Resources 228\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Putting It All Together 229\u003cbr\u003e \u003c\/b\u003eAdditional Resources 231\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Looking into the Future of Google and Search 233\u003cbr\u003e \u003c\/b\u003eAdditional Resources 238\u003c\/p\u003e \u003cp\u003eIndex 239\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406965514583,"sku":"9781119002581","price":17.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119002581.jpg?v=1730497717","url":"https:\/\/bookcurl.com\/products\/win-the-game-of-googleopoly-9781119002581","provider":"Book Curl","version":"1.0","type":"link"}