{"product_id":"win-keep-grow-how-to-price-and-package-to-accelerate-your-subscription-business-9781631954788","title":"Win Keep Grow: How to Price and Package to","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eWin Keep Grow\u003c\/i\u003e shares the surprising fundamentals entrepreneurs need to build and grow a subscription business.\u003c\/b\u003e\u003cp\u003e  The first section of \u003ci\u003eWin Keep Grow\u003c\/i\u003e delivers a simple framework to help businesspeople understand the differences of the subscription business. The framework consists of the three revenue buckets subscription companies must manage and the 3 value levers subscription companies must master to put their offering in a position to skyrocket. The second section uses the framework to walk the reader through how managing a subscription product evolves as the product matures in the market. The third and final section prepares companies who don’t currently have a subscription product on what to expect while transitioning to one.\u003c\/p\u003e\u003cp\u003e  Pricing expert Mark Stiving, Ph.D. dug deeply into the subscription business model and he was surprised at how many aha moments he had. \u003ci\u003eWin Keep Grow\u003c\/i\u003e shares his many insights with businesses who have or want to have subscription products.  Readers will walk away with a deeper understanding of this business model, a process to prioritize the investment of resources, and a way to simply communicate the product’s objectives throughout their own organization.\u003c\/p\u003e","brand":"Morgan James Publishing llc","offers":[{"title":"Default Title","offer_id":51359816286551,"sku":"9781631954788","price":12.3,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781631954788.jpg?v=1754125793","url":"https:\/\/bookcurl.com\/products\/win-keep-grow-how-to-price-and-package-to-accelerate-your-subscription-business-9781631954788","provider":"Book Curl","version":"1.0","type":"link"}