{"product_id":"will-work-for-fun-9780470231791","title":"Will Work for Fun","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWill Work for Fun  presents a simple three-step process for turning your favorite hobby or interest into a reliable source of income. Why stay trapped in a job you hate, when you could turn your fun into your job? No matter what your interests are, Alan Bechtold will show you how to what you love into a real moneymaking career.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003eForeword Dr. Joe Vitale xi\u003c\/p\u003e \u003cp\u003ePrologue “Why Don’t They Stop?” xiii\u003c\/p\u003e \u003cp\u003eA Million to One xiv\u003c\/p\u003e \u003cp\u003eWhat Would You Do? xvi\u003c\/p\u003e \u003cp\u003eWe Can All Be Rock Stars xvii\u003c\/p\u003e \u003cp\u003eIntroduction The True Nature of Work xix\u003c\/p\u003e \u003cp\u003eRound-the-Clock Non-Workaholic xx\u003c\/p\u003e \u003cp\u003eWork: A Different View xxi\u003c\/p\u003e \u003cp\u003eA Best-Selling Author’s Life—Without Writing a Word xxiii\u003c\/p\u003e \u003cp\u003ePublishers Make the Real Money xxvii\u003c\/p\u003e \u003cp\u003eAbout the Author xxix\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 1 The Sitcom as Life 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Your Life Never Matches What You See on the Screen—And How Easy It Is to Create a Life That Does 1\u003c\/p\u003e \u003cp\u003eInventorying Your Life Experience 14\u003c\/p\u003e \u003cp\u003eIdentifying Your Real Passion 17\u003c\/p\u003e \u003cp\u003eWhere You Are Now—And Why 23\u003c\/p\u003e \u003cp\u003eGetting Where You Want to Be—Fast 31\u003c\/p\u003e \u003cp\u003eFUN Money Profile: Erik D. Stafford 38\u003c\/p\u003e \u003cp\u003eWrap-Up 40\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 2 Which Friend Are You? 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eJenny Gets Started 44\u003c\/p\u003e \u003cp\u003eA Different Definition of Work 46\u003c\/p\u003e \u003cp\u003eRachel, Monica, Chandler, or Ross? 50\u003c\/p\u003e \u003cp\u003eWhat about Phoebe—Or Joey? 52\u003c\/p\u003e \u003cp\u003eDiscovering the Character You Really Play in Your Life 53\u003c\/p\u003e \u003cp\u003eReinventing the Character You Really Play in Your Life 56\u003c\/p\u003e \u003cp\u003eFUN Money Profile: Jorge Arguello 59\u003c\/p\u003e \u003cp\u003eWrap-Up 61\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 3 It All Starts with a Book 63\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFree Fun Is Great Fun 64\u003c\/p\u003e \u003cp\u003eMail Boxed In 66\u003c\/p\u003e \u003cp\u003ePlotting Your New Life 67\u003c\/p\u003e \u003cp\u003eStoryboarding Your New Life: It’s like Planning a Screenplay—But a Lot Easier 71\u003c\/p\u003e \u003cp\u003eCasting Call: Plugging In Your Character 75\u003c\/p\u003e \u003cp\u003eCharacters Count 78\u003c\/p\u003e \u003cp\u003eBe Your Own Nielsen—Finding Out What Your Prospects Want to Buy before You Spend One Minute\u003cbr\u003e Developing Anything 80\u003c\/p\u003e \u003cp\u003ePlanning the Happy Ending 84\u003c\/p\u003e \u003cp\u003eFUN Money Profile: Lori Steffen and Jeff Wark 86\u003c\/p\u003e \u003cp\u003eWrap-Up 90\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 4 Scripting the Pilot 93\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Small Social Experiment 94\u003c\/p\u003e \u003cp\u003eIf You Can Write—Great! 95\u003c\/p\u003e \u003cp\u003eIf You Can’t Write or Simply Don’t Want to Write—Great! 98\u003c\/p\u003e \u003cp\u003eThe Key to FUN Money: Think like a Publisher 100\u003c\/p\u003e \u003cp\u003eFinding the Right Resources 104\u003c\/p\u003e \u003cp\u003ePreselling the Fall Season 119\u003c\/p\u003e \u003cp\u003eSelecting the Right Product\/Promotional Mix 120\u003c\/p\u003e \u003cp\u003eFUN Money Profile: Don Strinz 139\u003c\/p\u003e \u003cp\u003eWrap-Up 143\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 5 The “Pitch” 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSelling Isn’t Hard When You’re Selling You 147\u003c\/p\u003e \u003cp\u003eSetting Your Marketing System Goals 148\u003c\/p\u003e \u003cp\u003eYou Have to Sell Free, Too 149\u003c\/p\u003e \u003cp\u003eHow to Create a Marketing Campaign That Will Attract Prospects 150\u003c\/p\u003e \u003cp\u003eMr. Whipple Really Knew His Marketing 151\u003c\/p\u003e \u003cp\u003eA Driving Rain—of Prospects, Customers, and Cash 160\u003c\/p\u003e \u003cp\u003eAn Easy Marketing System for $200 or Less 160\u003c\/p\u003e \u003cp\u003eVirtually Lock Out Any Potential Competitors 166\u003c\/p\u003e \u003cp\u003eFUN Money Profile: Randy Charach 168\u003c\/p\u003e \u003cp\u003eWrap-Up 173\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 6 The Payday That Never Ends 177\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRecycling: It’s Not Just for Aluminum Cans 177\u003c\/p\u003e \u003cp\u003eHow to Repurpose Everything You Do 178\u003c\/p\u003e \u003cp\u003eYour Newsletter—The Constant Marketer 180\u003c\/p\u003e \u003cp\u003eContinue Developing and Finding New, Profitable Products and Services to Sell to Your Growing List of Fans 182\u003c\/p\u003e \u003cp\u003eFUN Money Profile: C. J. Bronstrup 185\u003c\/p\u003e \u003cp\u003eWrap-Up 189\u003c\/p\u003e \u003cp\u003eEpilogue 191\u003c\/p\u003e \u003cp\u003eFUN Money Profile: Lee and Robin Collins 192\u003c\/p\u003e \u003cp\u003eAfterword Mark Joyner 203\u003c\/p\u003e \u003cp\u003eIndex 205\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49525368521047,"sku":"9780470231791","price":18.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470231791.jpg?v=1731860254","url":"https:\/\/bookcurl.com\/products\/will-work-for-fun-9780470231791","provider":"Book Curl","version":"1.0","type":"link"}