{"product_id":"why-women-mean-business-9780470749500","title":"Why Women Mean Business","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eNever before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is seen as a measure of health, maturity and economic viability.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword by Niall FitzGerald KBE xiii\u003c\/p\u003e \u003cp\u003ePreface by Michael Kimmel xv\u003c\/p\u003e \u003cp\u003eAcknowledgements xxi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER ONE: WOMENOMICS 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGuarantors of growth 1\u003c\/p\u003e \u003cp\u003eThe strategic side of the gender divide 6\u003c\/p\u003e \u003cp\u003eOpportunity cost 9\u003c\/p\u003e \u003cp\u003eValuing difference 12\u003c\/p\u003e \u003cp\u003eBecoming “gender-bilingual” 15\u003c\/p\u003e \u003cp\u003eDeclining demographics is not destiny 18\u003c\/p\u003e \u003cp\u003e21st century forces: weather, women, web 22\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER TWO: MOST OF THE TALENT 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe “talent wars” are here 28\u003c\/p\u003e \u003cp\u003eFemale brainpower 30\u003c\/p\u003e \u003cp\u003eUnder-used talent 34\u003c\/p\u003e \u003cp\u003eThe role of business schools 36\u003c\/p\u003e \u003cp\u003eTapping into the pool 39\u003c\/p\u003e \u003cp\u003eRecruiting: making women welcome 40\u003c\/p\u003e \u003cp\u003eRetaining: structural repairs needed 44\u003c\/p\u003e \u003cp\u003ePromoting: return on investment 57\u003c\/p\u003e \u003cp\u003eBuilding better boards 62\u003c\/p\u003e \u003cp\u003eLegislating solutions – the controversial quota 65\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER THREE: MUCH OF THE MARKET 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePurchasing power – beyond parity 75\u003c\/p\u003e \u003cp\u003eFemale finances 77\u003c\/p\u003e \u003cp\u003eSex and segmentation 85\u003c\/p\u003e \u003cp\u003eThe many faces of marketing to women 89\u003c\/p\u003e \u003cp\u003eShut-your-eyes 90\u003c\/p\u003e \u003cp\u003eMarginalise 93\u003c\/p\u003e \u003cp\u003eSpecialise 94\u003c\/p\u003e \u003cp\u003ePrioritise 96\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER FOUR: BECOMING “BILINGUAL”, WHAT COMPANIES CAN DO 103\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA fresh look at traditional approaches to gender 103\u003c\/p\u003e \u003cp\u003eEqual and different 107\u003c\/p\u003e \u003cp\u003eDiversity dilemmas 110\u003c\/p\u003e \u003cp\u003eRecognise that “best” is biased 113\u003c\/p\u003e \u003cp\u003eSurprising sectors 119\u003c\/p\u003e \u003cp\u003eA new approach to gender 120\u003c\/p\u003e \u003cp\u003eUnderstand the starting point 120\u003c\/p\u003e \u003cp\u003ePersonalise the conversation 124\u003c\/p\u003e \u003cp\u003eManage the metaphors – the power of vocabulary and vision 126\u003c\/p\u003e \u003cp\u003eThe building blocks of bilingualism 130\u003c\/p\u003e \u003cp\u003e1 “Getting it”: top management commitment 131\u003c\/p\u003e \u003cp\u003e2 Management bilingualism: proactively managing difference 132\u003c\/p\u003e \u003cp\u003e3 Empowering women: the knowledge and networks to succeed 133\u003c\/p\u003e \u003cp\u003e4 Banning bias: identifying and eliminating systemic bias from corporate systems and processes 134\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER FIVE: SEVEN STEPS TO SUCCESSFUL IMPLEMENTATION 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey success factors 141\u003c\/p\u003e \u003cp\u003e1 Awaken your leadership team 143\u003c\/p\u003e \u003cp\u003e2 Define the business case 148\u003c\/p\u003e \u003cp\u003e3 Let people express resistance 151\u003c\/p\u003e \u003cp\u003e4 Make it a business issue, not a women’s issue 155\u003c\/p\u003e \u003cp\u003e5 Make changes before making noise 162\u003c\/p\u003e \u003cp\u003e6 Don’t mix up the messages 166\u003c\/p\u003e \u003cp\u003e7 Give it a budget, not just volunteers 170\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER SIX: CULTURE COUNTS, WHAT COUNTRIES CAN DO 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMaking bosses and babies 183\u003c\/p\u003e \u003cp\u003eBest and worst: surprising results 187\u003c\/p\u003e \u003cp\u003eImperfect deal in America 199\u003c\/p\u003e \u003cp\u003eContinents of contrast 206\u003c\/p\u003e \u003cp\u003ePublic policy pull, private sector push 212\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER SEVEN: FIGURING OUT FEMALES 223\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat companies need to know about women 223\u003c\/p\u003e \u003cp\u003eDiscomfort with “politics” 225\u003c\/p\u003e \u003cp\u003eThe conversations that matter 236\u003c\/p\u003e \u003cp\u003eCareers are not straight lines 238\u003c\/p\u003e \u003cp\u003ePhase 1: ambition 242\u003c\/p\u003e \u003cp\u003ePhase 2: culture shock 244\u003c\/p\u003e \u003cp\u003ePhase 3: self-affirmation 252\u003c\/p\u003e \u003cp\u003eThe lure of entrepreneurship 256\u003c\/p\u003e \u003cp\u003eAlternative views of “power” 258\u003c\/p\u003e \u003cp\u003eSex, success and the media 259\u003c\/p\u003e \u003cp\u003eChange agents on their own terms 264\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER EIGHT: TOMORROW’S TALENT TRENDS . . . TODAY, “WOMEN-FRIENDLY”\u003c\/b\u003e \u003cb\u003eMEANS “PEOPLE-FRIENDLY” 271\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNew models of work 273\u003c\/p\u003e \u003cp\u003eFathers count too 277\u003c\/p\u003e \u003cp\u003eTechnology as enabler 280\u003c\/p\u003e \u003cp\u003eThe value of “grey” brainpower 285\u003c\/p\u003e \u003cp\u003eMaking the most of the “Me” generation 291\u003c\/p\u003e \u003cp\u003eThe future is already here 296\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER NINE: CONCLUSION, FROM BETTER BUSINESS TO A BETTER WORLD? 301\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNew voices, new choices 302\u003c\/p\u003e \u003cp\u003eNew measures of success 306\u003c\/p\u003e \u003cp\u003eA challenge for business 309\u003c\/p\u003e \u003cp\u003eIndex 317\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402426261847,"sku":"9780470749500","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470749500.jpg?v=1730480363","url":"https:\/\/bookcurl.com\/products\/why-women-mean-business-9780470749500","provider":"Book Curl","version":"1.0","type":"link"}