{"product_id":"why-smart-people-make-dumb-mistakes-with-their-money-9781722501976","title":"Why Smart People Make Dumb Mistakes with Their","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eWhy do investors constantly chase returns? \u003c\/b\u003eWhy do they buy mediocre investments that underperform the indexes? Why do they leave their money in investments that lose money yet are unwilling to sell until they increase in value? If you can understand your own behavior with money, you will become a much better investor and earn returns that will last your whole life. Now Kerry Johnson explains why investors (possibly your clients) make such poor decisions with their money.\u003cbr\u003e\u003cbr\u003eYou will learn:\u003cul\u003e\n\u003cli\u003eHow overconfidence bias creates poor investment decisions.\u003c\/li\u003e\n\u003cli\u003eHow the endowment effect stops you from selling bad investments.\u003c\/li\u003e\n\u003cli\u003eHow sunk cost fallacy causes you to own investments until they are worthless.\u003c\/li\u003e\n\u003cli\u003eHow status quo bias makes change more difficult.\u003c\/li\u003e\n\u003cli\u003eHow framing and anchoring motivates you to spend more.\u003c\/li\u003e\n\u003cli\u003eThe seven steps in picking an outstanding financial advisor.\u003c\/li\u003e\n\u003cli\u003eThe five critical concepts in creating a successful portfolio.\u003c\/li\u003e\n\u003c\/ul\u003eKerry L. Johnson, MBA, Ph.D. , America''s Business Psychologist, is a bestselling author and internationally sought after speaker with an upbeat, entertaining style, much like his writing. He travels 8,000 miles each week speaking around the world, and also heads a personal coaching company, Peak Performance Coaching.","brand":"G\u0026D Media","offers":[{"title":"Default Title","offer_id":51360087179607,"sku":"9781722501976","price":12.34,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781722501976.jpg?v=1754126623","url":"https:\/\/bookcurl.com\/products\/why-smart-people-make-dumb-mistakes-with-their-money-9781722501976","provider":"Book Curl","version":"1.0","type":"link"}