{"product_id":"wholesale-couture-9781350245907","title":"Wholesale Couture","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eOffering a new perspective on British fashion history, \u003ci\u003eWholesale Couture\u003c\/i\u003e demonstrates that these couturiers were vital in cementing London's status as a ready-to-wear fashion centre.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe first book to consider the subject, \u003ci\u003eWholesale Couture: London and Beyond, 1930-70\u003c\/i\u003e seeks to revise the notion that wholesale couturiers were simply copyists and demonstrate the complexities of their design processes and business strategies. This term has fallen out of usage; however, it was used to describe the pinnacle of the British ready-to-wear fashion industry between the 1930s and 1960s. Companies within this sector have typically been recognised as creators of high-quality copies of French haute couture, using ready-to-wear techniques.\u003cbr\u003e\u003cbr\u003eLiz Tregenza traces wholesale couture garments from concept to usage, considering design, manufacture, branding, promotion, retail and export. She looks beyond the garments produced and investigates the people behind these firm\u003c\/p\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":49998314668375,"sku":"9781350245907","price":28.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350245907.jpg?v=1739726014","url":"https:\/\/bookcurl.com\/products\/wholesale-couture-9781350245907","provider":"Book Curl","version":"1.0","type":"link"}