{"product_id":"wholesale-couture-9781350245860","title":"Wholesale Couture","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eLiz Tregenza\u003c\/b\u003e is a fashion and business historian. She is currently a lecturer at London College of Fashion, UK. Liz also runs her own vintage business and has written two books on vintage fashion.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThis much-needed work fills a gap in the history of British fashion design and manufacturing in the twentieth century. * Marie McLoughlin, University of Brighton, UK *\u003cbr\u003eDrawing on a rich and diverse range of research, Liz Tregenza demonstrates how wholesale couturiers made haute couture style available to middle-class women, arguing that they were instrumental in securing London's position as a centre of ready-to-wear fashion in the period 1930-70. * Rachel Worth, Arts University Bournemouth, UK *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eList of Illustrations Acknowledgements   Introduction 1. From Bond Street to the Golf Club: The Early History of Wholesale Couture 2. Seventh Avenue in Miniature: Manufacturing Wholesale Couture 3. Can London Become a World Fashion Centre? Reimagining Wholesale Couture in 1946 4. Avenue Montaigne in Market Street: Designing Wholesale Couture 5. These Labels Stand for Quality: Promoting Wholesale Couture  6. London Prepares an Invasion: Exporting Wholesale Couture 7. Switched on Clothes for Swinging Girls? Youth Fashion and Wholesale Couture  Conclusion  Notes Bibliography Index","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":49407524536663,"sku":"9781350245860","price":80.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350245860.jpg?v=1730499665","url":"https:\/\/bookcurl.com\/products\/wholesale-couture-9781350245860","provider":"Book Curl","version":"1.0","type":"link"}