{"product_id":"white-balance-9781469655796","title":"White Balance","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIn the decades after the civil rights movement, the ideology of colorblindness co-opted the language of the civil rights era in order to reinvent white supremacy. The key to this shift, Justin Gomer contends, was film  - Hollywood provided the visual medium necessary to dramatize an anti-civil rights agenda over the course of the 70s, 80s, and 90s.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThrough clear writing . . . Gomer makes thoughtful connections to support a compelling argument that Hollywood played an influential role in the popularization of racial colorblindness. . . . \u003ci\u003eWhite Balance\u003c\/i\u003e is a well-written and much-needed study of colorblindness – one of the few book-length sources that explores the role of race-neutral perspectives in American society and culture.--\u003ci\u003eBlack Perspectives\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e","brand":"The University of North Carolina Press","offers":[{"title":"Default Title","offer_id":52195283075415,"sku":"9781469655796","price":69.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781469655796.jpg?v=1763647037","url":"https:\/\/bookcurl.com\/products\/white-balance-9781469655796","provider":"Book Curl","version":"1.0","type":"link"}